A Gestran, fleet management and TMS solutions company based in Curitiba, is expanding its presence in the São Paulo market. With almost 25 years of operation, the company projects that this expansion could represent up to 20% of its growth in the first year of operation in São Paulo
Raphael Aguiar, partner-director of Market and Commercial Expansion at Gestran, moved to the São Paulo capital in January to lead the project. The company has already started hiring and keeps open positions to support this phase of growth
"We conducted a market mapping to identify the gaps in technological solutions for fleet management in this segment", and we found a great business potential, a road of opportunities, Aguiar states. A Gestran visa not only carriers, but also clients in the public transport sectors, engineering, construction, plants, industry and wholesale trade
The company is already establishing contacts with potential clients in various regions of the state, including France, Ribeirão Preto, Saint Joseph of Rio Preto, Greater São Paulo and the coast, with a special focus on Santos due to its economic relevance and large flow of trucks
Aguiar highlights the peculiar culture of the São Paulo market, characterized by objectivity in negotiations and appreciation of personal contact. "There is a very strong 'word of mouth'". We deal with technology, but nothing replaces the little coffee, the handshake; "we feel the strength of being present here", score the executive
Gestran's solutions have attracted fleet managers due to their simplicity, usability and efficiency, allied to the accuracy in generating information through Business Intelligence. The platform allows for measuring operational costs and provides various operational controls
Currently, more than 70 thousand vehicles across Brazil are managed by Gestran's platform. In 2023, the company recorded a 150% increase in revenue compared to the previous year
With this expansion, Gestran seeks to strengthen its position in the logistics and technology market, taking advantage of the opportunities offered by the largest economic center in the country
