Getnet, the payment solutions technology company of the PagoNxt group, part of the Santander group, announces sales results in Brazil during the Mother's Day week, comparing the periods of 2024 and 2025. Retailers' revenue grew by 15.46%, driven especially by the increase in digital commerce, which recorded a growth of 21.71%, and by the 13.99% rise in physical sales.
Physical retail still accounts for more than 90% of total purchases. Although there was no growth in volume, brick-and-mortar retail recorded a 16.9% increase in average ticket.
Among the sectors that stood out the most in consumption increase, the perfumes, cosmetics, and beauty products sector led with a significant rise of 19.08%, reflecting the search for more personalized and sophisticated gifts. The footwear segment registered an increase of 9.19%, indicating a appreciation for fashion and utility items at the time of gift selection.
The 15.46% increase in Brazilian spending during the Mother's Day week in 2025 reflects a combination of economic and behavioral factors.Mother's Day remains one of the most important dates in the national retail sector, with a strong emotional appeal that encourages consumers to invest more in gifts, experiences, and celebrations," says Rodrigo Carvalho, Getnet's analytics superintendent.
