Engaging employees has been one of the biggest challenges in the corporate market. According to Gallup’s global report, “State of the Global Workplace”, only 23% of professionals are engaged at work. In addition, the diversity of values among generations Z, Millennials and Baby Boomers can represent an additional challenge to keeping the team engaged and in sync. On the other hand, with the expansion of technology and digital resources, gamification has emerged as an efficient way to boost employee productivity, regardless of the generation they belong to.
Gamification has emerged as a tool for motivating employees in the workplace. It can be adopted in different ways, but always with a common goal: to increase engagement and productivity. “There is no single solution for professionals with different needs, preferences and backgrounds. What companies can do is ensure that they have the autonomy to choose the recognition format that they think is best,” he says.Eduardo Rodrigues, CEO of Applause.
Applause is an incentive management startup that offers a gamification-based platform to recognize employees based on their own choices. Despite the discrepancies between age groups in the job market, a survey conducted by the company with around 1,200 redemptions concluded that all three generations (Z, Millennials and Baby Boomers) opt for the same type of incentive: iFood Gift Cards.
In Rodrigues’ view, the differences between these employees can be reduced by considering a common goal. “Their visions may be different, but the relentless search for recognition unites all generations. Therefore, the effectiveness of gamification depends on a deep understanding of each person’s characteristics and expectations. By aligning strategies with these nuances, companies can create more motivating and productive work environments for everyone.”
As much as younger generations are more familiar with the digital universe, andBaby BoomersandGeneration Xtend to be more resistant to the use of digital technologies, gamification, when implemented in an intuitive way, can be equally advantageous. The secret is to adjust the tools so that they align with organizational objectives and are easy to access.
“Gamification offers an approach that goes beyond simply recognizing performance. It creates an atmosphere of healthy competition and encourages all employees to achieve better results. Above all, the approach is based on adaptation and flexibility,” says Rodrigues.
The expert's comments are based on data. The Gamification in Marketing survey shows that 70% of two thousand global companies analyzed use gamification in some way. In Brazil, Gupy states that four out of ten companies use gamification-based training to train employees.
