One of the most valuable resources for conversion is being able to capture the audience's attention amidst so many offers, mainly when taking into account the digital universe. This has become a highly contested element, especially in the mobile app market, that features over 3 million options available in major stores, like Play Store and Apple Store. To stand out in this scenario, many companies are betting on gamification as a strategy that engages and retains their users
Experts agree that the ability of video games to generate focus and determination naturally inspires this new planning model. While challenging tasks like writing or organizing finances may seem complicated, games turn challenges into captivating experiences.
According toRafael Franco, CEO ofAlphacode, company specialized in the development of financial applications, gamification, that applies game design elements in non-game contexts, has proven to be effective in creating interactive experiences that engage more. "Through rewards, challenges, competitions and rankings, apps can turn everyday actions into engaging journeys, stimulating continuous use and promoting greater user loyalty, explain.
Furthermore, it generates a feeling of accomplishment and belonging, factors that contribute to the increase in time spent and interactions in the app. To retain and engage the user, it is essential to offer experiences that connect you to the purpose of the app. Gamification allows for the creation of this cycle of continuous motivation, complete
Gamification in favor of the brand.
Recent data demonstrates the importance of strategies like this. A study by Quettra reveals that an Android app can lose up to 77% of its daily active users within just three days after installation. This number grows to 90% after 30 days. That's why, creating products that motivate the user to be part of that app helps keep them interacting with the brand for a longer time
Success stories, like DuoLingo, Fitbit and Strava, show that gamification increases engagement and encourages positive word of mouth, in addition to improving retention rates. These apps use game mechanics to motivate users, be learning languages, "reaching fitness goals or competing in sports activities", concluded Rafael
