According to a survey by Opinion Box, in partnership with Octadesk, free shipping is one of the main factors in the purchasing decision, influencing about 67% of consumers. Thinking about it,Free Shipping Day was created, celebrated on April 28 in Brazil. The initiative is seen as an effective strategy for attraction and conversion, offering consumers this clear advantage: saving on shipping costs
For retailers, represents the opportunity to increase the visibility of your products and gain new customers. However, "Success in the action depends on strategic planning and attention to logistical and operational details," points out Juliana Vital, Global Chief Revenue OfficerandNubimetrics, platform that empowerssellersand big brands with smart data
According to the expert, offering free shipping can make a difference at the time of purchase decision. However, it is essential that sellers carefully choose the products that will participate in the campaign, analyze costs and profit margin, and set prices strategically. And this factor has a motivation: the shopping experience has become an increasingly determining factor for the consumer, according to a study by Ecglobal, more than 60% of consumers claim that it is a factor that directly influences their decisions
It is essential for retailers to take advantage of the date to analyze their audience's behavior and use market data to make more accurate decisions. With organization and focus on the consumer experience, the celebration can become a decisive moment for the sustainable growth of businesses in the digital environment, says the professional
To help boost revenue, Juliana also explains that other points cannot be left out. "The fast delivery time is very relevant for consumers", in addition to the clarity of the information, seller reputation and reliability in the shipping process. Being attentive to these points can ensure not only success on Free Shipping Day, but also the prolonged customer loyalty, finalizes the CRO
