In digital commerce, the way a product is presented can be decisive for sales success. The research E-commerce Trends & Statistics, conducted by Photoroom, leader in photo editing with AI, with Brazilian sellers who use the app to edit their images, reveals that product photography not only influences conversion, But it also draws market competitiveness..
With the rise of small and medium-sized enterprises (SMEs) in domestic e-commerce, The demand for high-quality images has become a strategic factor. The survey indicates that 79% of sellers use more than one type of photograph to highlight their products, While 57% renew their images every three months or less, evidencing the continuous search for optimisation and visual differentiation.
Furthermore, White and clean backgrounds are still the choice of 36% of sellers., But there is a growing preference for ambient photos: 25% opt for images in real settings, which help to better communicate the use of the product. Natural light is also a valuable resource, being used by 53% of respondents to capture more authentic and engaging images.
The highlight of the survey shows that 85% of sellers market new products, strengthening the competitiveness of Brazilian e-commerce and the need for visual differentiation to attract customers. When it comes to sales channels, 29% bet on their own websites, while marketplaces such as Mercado Livre (17%) and Shopee (17%) remain popular platforms to boost business.
Research reinforces that, in a competitive environment, visual identity and investment in product photography are essential to convert traffic into sales. The consumer experience begins in the image – And brands that understand that impact reap the benefits in conversions., loyalty and organic growth.
Methodology
The report is based on two data sources: an internal Photoroom survey of users and an external survey of small business owners and industry managers.. Photoroom conducted the survey with customers on a panel of 1.131 users in the US, in the United Kingdom and Brazil, from 5 December 2024 to 13 January 2025. The external survey was carried out via Centiment on a panel of 1.575 professionals from 12 December 2024 to 31 December 2024.
