With the arrival of Carnival, a large part of the revelers see online stores as an alternative to buy their costumes, make reservations at hotels or even purchase tickets to enjoy the extended holiday. According to a survey conducted by theNational Confederation of Trade in Goods, Services and Tourism (CNC), the holiday is expected to generate more than R$ 12 billion reais and, if the estimate is realized, the economic activities related to the period will reach a financial volume 2,1% higher than that of 2024.
With this projection, companies must pay attention to the risk of fraud during this period, once the number of financial transactions grows exponentially and increases the chances of significant losses in revenue. To deal with these challenges, it is necessary to adopt strategies for optimizing and facilitating financial transactions, so that control over payments made and received is ensured and that your customers have a simple shopping experience, objective and, mainly, secure throughout the buying journey. Otherstudy conducted by ClearSaleshowed that, in 2024, there was an estimate that the coup plotters could profit up to R$ 10,6 million with online fraud. What indicates that, this year, the alert must be recovered.
Some solutions have been developed to assist professionals not only during this time of year, but in the entire schedule of operations of these entrepreneurs. An important example of this is in the tools ofpayment orchestration, through which it is possible to gather, in just one interface, all payment methods enabled within each establishment. The resource creates a positive impact on the purchasing journey, especially for acting intelligently and in an integrated manner to identify and block suspicious purchasing behaviors
Your implementation allows the creation of custom user lists, that help to recognize and reduce the risks of fraudulent activity by blocking payments made by specific users and allowing payments from trusted sources, dispensing with the need for screenings and ensuring a customizable experience for retailers . Furthermore, the orchestration of payments enables the creation and management of speed rules in transactions tailored to each business model, what helps reduce chargebacks and operational costs
For Walter Campos, General Manager of Yuno, the main payment orchestration platform in the world, the use of this technology during Carnival festivities can represent a turning point for retailers, merchants and service providers. Technologies like this allow companies to take full control of operational security strategies and to orchestrate a series of fraud prevention partners, ensuring that they increase their conversion rates while reducing risks during transactions, highlights the executive
Happily, the experience gained from previous editions of Carnival allows us to invest in and enjoy these resources more easily and in a simpler and customized way. It is still not possible to ensure that attempts at fraud will be eliminated or reduced in the short term, but the application of technologies such as payment orchestration offers the full capacity to prevent most of these scams from being carried out at a strategic time for online sales
