In the startup sector, a sales pitch is something essential for entrepreneurs to sell the business idea to a potential investor. And this idea needs to solve a problem, a latent pain in the market in which the company operates.
SecondMarilucia Silva Pertile, startup mentor and co-founder ofStart Growth, that supports visionary founders on their journey to the next level, combining expertise, capital and experience, an essential point is for the startup to deeply understand the demands of those they want to have as clients. "What we like to see are clear signs that the startup has identified a relevant pain point in the market and is growing to address it", affirms
The specialist explains that many indicators, like MRR, CAC and LTV, may not be consolidated yet in startups, but the pitch needs to show that the company understands the problems that its potential clients would like to see solved. Entrepreneurs need to make it clear in the pitch that they are working to provide a solution, and our role is to drive and help accelerate the startup's sales machine, providing support for you to reach your next level, says Marilucia
According to the co-founder of Start Growth, create an engaging story, being succinct and using simple language are also fundamental actions. "When the narrative is engaging, "it helps to maintain attention and makes the potential investor more receptive", orient
Check out five tips from the startup mentor for making a good pitch:
Be objectiveThe entrepreneur needs to be clear and direct, without delays or complex explanations, after all, investors usually do not have much time available and pitches tend to be brief. "It is necessary to focus on the most important points to capture attention", says Marilucia.
Get to know the market in depthShow that you know the area in which you intend to work and be ready to answer questions firmly.
Explain the pain your product or service solvesMake it clear that the startup knows the customer in depth and understands their problem, working to resolve it
Highlight the solutionExplain why your product or service is the most suitable solution for the problem that was mentioned. What makes it unique compared to the competition
Use data and social proofA good pitch can show data, testimonials or studies that prove the proposed solution is effective
