The Bahia startup Recicla Lead CRM secured financial support in negotiations with Bravo3, an investment fund specialized in leveraging resources for emerging businesses. The investment amounts to around R$ 3 million to expand the commercial operations of dealerships and automotive resellers, increase sales and be able to generate other profits for the stores
The pilot project, implemented in more than 60 stores and dealerships, showed a growth of up to 30% in the revenue of these participating companies. From there, the expansion began to more than 3.500 car dealerships in all states of Brazil. Now the negotiations for entry into Mexico begin, Colombia and Portugal
The investment also anticipates that Recicla Lead CRM will invest resources in other growing segments, how the pet market, of products and services for pets. About 3,000 pet shops will start using the tool, with the development of new features and integrations
Recicla Lead CRM is a customer relationship management (CRM) platform with marketing automation and F&I. (F&I is the acronym for Financial and Insurance, which in Portuguese means financing and insurance, that in addition to recovering abandoned potential customers, transforms into business and exponentially increases the revenue of the stores
Bravo3 is led by CEO Daniel Bento, former president of Decolar, who acted as an advisor introducing the investor Luiz Sacramento, founder and former CEO of Pinpag, payment solutions company, who decided to bet on Recicla Lead. "Immediately after being introduced to the project, I was enchanted by the possibilities of having a true hub of products and services aimed at the automotive market, where he had already worked for Pinpag in previous years. The principle of using strategic partnerships, that add value to the product, as well as the quality and knowledge of the other investors, were fundamental in my decision to be part of this successful team
Bento states: "I have a lot of experience with startups, then we offered to help with some guidance and I joined, I know little about the car market, but we are talking about a highly fragmented segment, underprofessionalized, although car salespeople are highly specialized in what they do, but have little knowledge of technical tools, to be able to improve sales, it is a needy segment, that moves a lot of money and due to having a very large volume of transactions it ends up allowing people to do it their way, without much dynamics
According to Bento, "we want to help exactly this retail sector lacking technology and knowledge to operate on equal footing with the large market competitors". This is the biggest challenge of Recicla Lead, is to enable small retail to compete with large car sales chains, this whole organized process is what we understand they need, the seller does not need to convert everything, but you need to have a technology partner to help you face the big challenges and it will convert much more than just a good sales pitch
He claims that "retail needs to know that it can control in a better way", be more efficient in serving your customer, even if it is the father, the mother and the son, acting as sellers for the small retailer. It's using technology to your advantage, to solve the problems of your segment
Daniel Bento has been in Germany for 9 years and from there he manages Bravo3's business, stays alert to the innovation market and sees that potential businesses can grow exponentially and then selects the startups that the company will invest in. He is a specialist in Business Strategies and Innovation from The Wharton School and has worked at Braspag. Today there is participation in a company that is based in Switzerland, called Transfero Group and has another called Octuspay, that is based in Fort Lauderdale, USA, but most of the current business is in Brazil, including Starfusion, Onfly, ETS, Startgi and Konduto
With all the expertise in tourism business and payment methods, he assesses that the problems faced by the segments are similar in degree of difficulty, the challenges are strategic. "My business is to empower the entrepreneur", so that he can turn his idea into a successful business. "The entrepreneur has to tackle the pain he discovers"
Initially focused on the automotive sector, the solution, that has already shown significant results in a pilot project in dealerships, now arrives with the promise of optimizing sales processes and boosting the revenue of multi-brand resellers across the country. The platform is already being used in a pilot project at some Audi brand dealerships
The command of the company Recicla Lead CRM is held by CEO Daniel Carvalho Cruz, who has the expertise to participate in the growth project of Ifood, in which he was one of the responsible for the implementation of the system, among other startups in more than 14 countries in South and Central America. He shows a preference for working with emerging brands. "We use the same techniques to help in the expansion of these businesses". "We work for the small business with the same energy"
