Evolua and Trinity announce joint venture focused on expanding the free energy market

A Evolve Energy, reference in solar energy in Brazil, and the Trinity Renewable Energies, one of the largest renewable energy marketers in the country, signed an agreement for the creation of a joint venture with the aim of exploiting the recent regulatory changes in the free energy market. The new company is expected to reach more than 10,000 customers within the next four years.. Aimed at medium and large enterprises, with a monthly energy demand of between 30 kW and 500 kW, The initiative seeks to further democratise access to clean energy and offer a differentiated experience to customers with this consumption profile.. 

From the agreement, Evolua and Trinity will take advantage of the synergy of operations to complement each other's competences. While the former operates in the distributed generation segment, with great expertise in retail, The second is a specialist in the free market segment., with more than 10 years of wholesale experience. 

According to Tarcisio Neves, CEO of Evolua Energy, the agreement aims to join forces to extend the service to the free market, generating cost savings and clean consumption to new potential consumers. Bringing together the companies' expertise aims to achieve operational efficiency and sustainability in a market that is experiencing unprecedented growth. With a central focus on simplifying processes automatically, the joint venture will integrate the technology into the contracting cycle and the relationship, seeking a closer and more personalised approach, which aims to facilitate interaction and increase the customer's lifetime with the company, explain

For João Sanches, CEO of Trinity Renewable Energy, the synergy between Evolua and Trinity will be a significant milestone for the free energy market, boosting innovation, sustainability and efficiency. Still according to him, The initiative is also aimed at preparing for the expansion of operations into the low-voltage and residential segments., As the free market advances in the country. Today there are already two bills going through the House and the Senate., dealing with the expansion of the Free Contracting Environment (FAC) to all national consumers. We are anticipating changes that will benefit the entire segment, in a similar way to that observed in other global markets, as in Europe and the USA , complete

Joint venture operation

Today Trinity trades a volume of more than 2 GWm (equivalent to more than 1,5 billion kWh) per month, which corresponds to 5% of the free market, while Evolua has a direct presence in 8 states and has partners of great relevance at national level, serving more than 60% of the municipalities in these states. With the creation of the joint venture, Evolua becomes nationally active, serving all the states

Aiming to win over new potential customers, Companies are also betting on competitive differentials such as the use of a CRM platform, the focus on customer experience and business model scale. Additionally, The project seeks to transcend the mere sale of clean energy, helping customers to obtain renewable energy certificates, Clean energy labels and the I-Rec, an international recognition of sustainable supply

To serve customers, an automated and differentiated process will be created for the recruitment and follow-up of customers. In this case, the companies will take advantage of the synergy of operations to complement each other's competences in the joint venture

Global free market scenario

It is worth noting that the opening of the free energy market in the international context is already taking place at advanced levels., generating a significant transformation in the way consumers and businesses interact with the energy sector. In the USA, for example, 65% of consumers are free to choose their energy supplier. Already in most countries in Europe, the regulated market no longer exists, making consumers negotiate electricity freely, including for their residences. 

In Brazil, com a recente atualização do mercado livre de energia marcada pela Portaria 50/2022, There will be a significant expansion of access to this market.. Previously, only consumer units with a demand of more than 500 kW, as industries, mining and steel mills, could join the free energy market – By then, 36,000 consumer units were enjoying the benefit.. With the new regulations, the potential number of eligible consumer units increases to around 165 000 enterprises in 2024, according to data from the National Electricity Agency (Aneel). The 89 million consumers who receive low-voltage electricity, mainly consisting of dwellings, continue without authorisation to choose the electricity supplier, As long as discussions on the matter don't advance in Congress,