The secret to boosting your company's revenue is planning ahead for the new year that is about to begin. This is because anniversaries like Mother's Day, Black Friday and Christmas represent valuable opportunities to leverage sales, both in the physical and digital environment. AND, in a 2025 that will be marked by many extended holidays, shopping malls and e-commerce establish themselves as essential alternatives to ensure profitability. Even because in 2023, e-commerce in Brazil generated R$ 196,1 billion according to the National Electronic Commerce Observatory, of the Ministry of Development, Industry, Commerce and Services (MDIC), Shopping centers have already reached R$ 194.,7 billion according to Abrasce (Brazilian Association of Shopping Centers).The sector has been on a growth trajectory since 2016, maintaining itself as a solid and promising option
Planning in advance allows for better alignment between organisation and implementation. Furthermore, develop relevant campaigns and emotional connection, And align them across all sales channels., are physical or digital, is essential for promising results. Here we follow a timetable thought out months in advance., with that, We're expecting a 10% increase at Carnival., the first festive and high-profit moment of 2025, where people look for makeup for their fashions and skin care due to sun exposure., Explained by Candido Espinheira, CEO of Yes! Cosmetics, vegan cosmetics network
A planned timetable should contain an ongoing investment in training to ensure that operations can deliver the best experience to each customer according to their profile and needs.
In Yes! Cosmetics the preparation strategy begins with, at least, six months in advance. We're planning something new with a focus on launches and reshaping part of the portfolio., always thinking about improving the quality of the formulas and packaging of the items. With that, throughout 2024, We had over 30 strategic launches in the months of April., of May, of June, July, of September, November and December. The releases of each news are with 10 to 15 days before the official date to create create expectation, engaging the public and preparing sales channels, Espinheira account.
Keeping an eye on trends
Already for next year, the demand for sustainable and quality products should remain one of the top priorities of consumers. The market for natural and vegan cosmetics continues to grow strongly, It's expected to exceed $21 billion by 2027., According to MarketGlass.
