In the analysis of the period from November to January, interest in the term "link building" reached its peak in January, according to Google Trends. This "boom" reflects the moment when many companies plan new digital marketing strategies for the year. In 2025, building high-quality backlinks—essential for improving organic ranking on Google—remains one of the most relevant trends in the SEO market.
But, after all, what is link building?
Link building is a strategy within SEO that aims to improve a website's ranking in search engines like Google. Basically, it involves getting other websites to link to your site. The more high-quality sites link to yours, the more Google sees your site as relevant and trustworthy, which can cause it to appear higher in search results.
According to Do Follow, a link building specialized agency, a well-structured strategy can transform brands' digital presence, strengthening their relevance, authority, and search results on Google.
“Link building goes far beyond simply inserting links on other websites. It is a careful and personalized practice, aligned with the objectives of each business, capable of boosting the brand’s credibility and attracting qualified traffic,” explains Carolina Glogovchan, CEO and founding partner of Do Follow.
Steps to an Effective Link Building Strategy in 2025
Glogovchan points out that success in link building depends on a strategic and consistent approach. Here at Do Follow, we see link building as a combination of strategy, creativity, and consistency, always focusing on generating value for both our clients and the target audience, emphasizes the specialist.
To create an effective strategy in 2025, it is important to follow some planning steps. Among the main steps are
- Track your market and competition
Before taking any action, analyze your company's position in the market and the link building strategies successfully used by your competitors. This research is essential to create a more competitive plan.
- Rich content is content that attracts links
Ebooks, complete guides, infographics, and exclusive research are types of content with high potential to be referenced by other sites. Having a well-planned content calendar aligned with the needs of the audience is essential.
- Genuine relationships
Relationships are the foundation of link building. Establish connections with relevant websites and blogs in your niche through collaborations, brand mentions, and participation in events. Focusing on the quality of partnerships is more important than quantity.
- Constant measurement and adjustments
Use analysis tools to monitor results and identify new opportunities. Assess the authority of partner sites and adapt your strategy as needed to stay competitive in a dynamic digital environment.
Benefits of link building in 2025
Investing in link building brings strategic advantages that directly impact companies’ performance:
- Greater visibility on Google:Quality backlinks help in page ranking.
- Market authority:Sites with consistent mentions become references in the segment.
- Qualified traffic:links on relevant domains attract more engaged visitors.
- Competitive advantage:Companies that plan and implement their strategies in advance reap benefits in the medium and long term.
Implementing a link building strategy requires time, expertise, and strategic connections. Hiring a specialized agency or having dedicated professionals ensures campaigns are conducted professionally, with a focus on real and lasting results. Furthermore, an experienced team can identify opportunities that might go unnoticed and avoid mistakes that could compromise the brand's online reputation.
With Google's algorithms becoming increasingly demanding, the secret to success in 2025 lies in building authentic relationships and producing valuable content. "In 2025, brands that invest in consistent link building strategies will be one step ahead in the market," concludes Glogovchan.
