The year 2025 is approaching, And entrepreneurs begin to look for ways to accelerate the growth of their businesses in the midst of rapidly changing markets.. Flexible management models, Strengthened networking and the use of technology are among the strategies identified by experts to meet the challenges and seize the opportunities that arise.
Research by McKinsey & Company shows that companies with well-structured operations have greater capacity for growth., even in times of economic uncertainty. According to the study, organizations that rely on agile management and strategic planning are better able to adapt to market demands.
ToMarcus Marques, mentor and CEO ofAccelerator Group, strategic planning is the basis for any sustainable growth. He points out that the process begins with a detailed analysis of the current state of the company. It is crucial to understand where the business is and define what needs to be done to get to the desired point. This includes setting clear goals, list priorities and establish action plans that are executable on a day-to-day basis. Without that level of organization, companies run the risk of growing in a disorderly and inefficient way;, explain
Entrepreneurs have also benefited from exchanging experiences with other entrepreneurs. Connecting networks, as mentoring groups and business associations, have proven to be important tools for broadening partnerships and exploring new ideas. That's the case with the Giants program., which has about 700 members, forming the largest network of entrepreneurs in a high-value program in Brazil. With annual investments ranging from R$229.000 to R$400.000 per company, the initiative offers mentoring, training for managers and employees, in addition to opportunities for generating new business
Marques emphasises that collaboration is not just about exchanging contacts, It's about creating concrete strategies out of those interactions.. "Many times, a good perception comes from outside your sector. Talking to other entrepreneurs helps to see possibilities that are not obvious in the day-to-day life of the company., affirms
Technological solutions are also consolidating as pillars for those who want to grow. Tools that optimize processes and provide real-time information help companies gain efficiency and access new markets
A recent Gartner study shows that businesses that invested in automation and data analytics were able to expand their operations faster.. For Marcus Marques, the use of these tools should be anchored in well-structured strategic planning, to turn information into practical action.
Marques emphasises that strategic planning is not a static document, but a continuous process. It involves steps such as setting specific goals, analysis of information and monitoring of indicators, All of this driven by a clear vision of where the company wants to go.. The structure of planning needs to be dynamic. It is essential to monitor the execution daily, identify bottlenecks and take corrective action before closing cycles. This is what turns a plan into concrete results, punctuate
For 2025, Marques believes that companies should view strategic planning as an essential guide to navigate uncertain scenarios. He emphasizes that the process helps align short-term actions with long-term goals, strengthening the capacity for adaptation and execution. Strategic planning provides clarity about the starting point, the desired destination and the necessary steps to achieve that goal. It is this clarity that allows companies to make safe and adjustable decisions, "making better use of opportunities and correcting the course when necessary", concludes
This flexible approach, according to Marques, it is what differentiates companies that grow sustainably. He emphasizes that, to achieve consistent results in 2025, it is essential to unite planning, efficient execution and constant adjustments, always maintaining an integrated view of the business and the market
