Artificial Intelligence (AI) is transforming various strategic sectors of the economy, promoting greater efficiency, cost reduction and better experience for customers and companies. In Brazil, areas such as logistics, customer service and data analysis have already made significant advances driven by AI. Eye on the future, experts point out that 2025 will be a milestone for the massive adoption of new technologies based on artificial intelligence.Artificial intelligence enables the automation of complex processes, reducing operational costs and increasing the competitiveness of companies, highlights Gelson Curtinaz, CEO of Infra Technology.
In the logistics sector, AI optimizes routes, reduces waste and improves demand forecasting, allowing for faster and more efficient deliveries. The CEO of Infra points out that machine learning-based solutions analyze large volumes of data to identify consumption patterns and seasonal trends, making inventory management more accurate.
In customer service, chatbots and virtual assistants equipped with AI are becoming increasingly sophisticated, offering personalized responses and more humanized interactions. According to Curtinaz, "with the use of generative AI", the service systems can better interpret the needs of consumers, providing quick and assertive solutions, what improves the user experience and strengthens the relationship between brands and customers.
In data analysis, AI is already essential for companies seeking real-time strategic insights. Advanced predictive analytics and natural language processing tools enable the interpretation of large volumes of information with high accuracy. The ability to process data intelligently brings significant competitive advantages, because it enables faster and more informed decision-making, explains the CEO of Infra Tecnologia.
For 2025, AI trends indicate a greater integration between humans and machines, with increasingly autonomous and adaptable systems. Generative AI models, explainable artificial intelligence (XAI) and the expansion of the use of deep neural networks should gain prominence.The evolution of AI will bring more accessible and intuitive solutions, driving innovation across various sectors and changing the way companies operate on a daily basis, designs Curtinaz.
