The growth of e-commerce during high-demand dates, like Christmas and Black Friday, also leads to an increase in the number of cyber attacks in Brazil. To ensure the stability and security of your e-commerce platforms, many companies are already starting preparations to prevent their customers from facing problems during purchases
This consists of reviewing security gaps, slowness and errors, that can generate attacks and fraud and affect both the user experience and the brand's reputation. A PwC study reveals that more than half of consumers (55%) would avoid buying from a company after a negative experience, in addition, 8% would give up after a single unfavorable incident.
Investing in the quality and security of digital systems not only prevents financial and image losses, but also ensures a positive experience for users, strengthening brand trust and promoting success in high-traffic events, says Wagner Elias, CEO of Conviso, company specialized in application security (AppSec)
According to the expert, casos recentes como o vazamento de dados do Facebook e as falhas no sistema da Latam/Multiplus evidenciam a importância de uma preparação robusta em um momento como esse, given the increase in the number of attacks on the security of companies worldwide. According to a report from the Consortium for Information & Software Quality (CISQ), from 2020, the number of failures in systems increases by about 15% per year. Furthermore, Security Magazine revealed that software flaws caused a loss of 2,4 trillion dollars in the United States in 2022 and a growth of 1,52 trillion dollars in "technical debt", regarding rework to correct deficiencies in software
Application Security
The work of protecting e-commerce software is carried out by what is called application security, market that is expected to grow, around the planet, reaching US$ 25 billion by 2029 (Mordor Intelligence)
It consists of having a comprehensive and detailed view of a system's vulnerabilities and implementing defense mechanisms proactively. "In a comparative way", it works like this: when you go to park your car, consider whether the location is safe and if there are measures to be taken to protect the vehicle. In the same way, "problems are anticipated and strategies are created to avoid risks", compare Luiz Henrique Custódio, TechLead at Conviso
For Custódio, the ideal would be for companies to constantly review their platforms to identify and fix possible security gaps, creating a safety culture
Furthermore, for large events, it is important for companies to invest in robust infrastructure and conduct load testing to ensure that their systems can handle peak access
Consumers Should Beware
Wagner Elias, CEO of Conviso, emphasizes that caution is essential for both companies and consumers. However, for consumers, this involves following safe practices when browsing and making transactions online. "Always choose secure payment methods", like Google Pay, Apple Pay or credit cards, that offer legal protection in case of problems with the seller.”
He also emphasizes the importance of keeping the smartphone and PC software updated, because criminals often exploit security gaps in outdated systems. "Avoid downloading applications and software from suspicious sources and", if you need to download from a link, carefully check the information and the app reviews.Elias still warns: "Be careful with offers that seem too good to be true; they can hide fraudulent intentions.”
Fraudulent websites often imitate well-known stores to steal personal and financial information. Elias suggests other tips: "Always check if the website URL starts with 'HTTPS' and has a padlock icon in the address bar. Fake sites usually do not have these characteristics. Furthermore, be attentive to grammatical and typing errors, and make sure that the site provides clear contact information, like email, phone and physical address
Other common fraud strategies include phishing scams, where criminals try to obtain personal information through fake messages, and fake apps, that often contain malware. To avoid these problems, download apps only from official stores, like the App Store and the Play Store. Also be aware of pop-ups that offer downloads of fake antivirus software, because they can be used to steal sensitive data, finalizes
