Artificial intelligence (AI) has established itself as one of the greatest technological revolutions of recent years. According to the study "AI Jobs Barometer 2024",conducted by PwC in 15 countries, 73% of CEOs believe that technology will profoundly impact their operations in the coming years, but only 27% have implemented it on a large scale. A survey by Data-Makers, in partnership with the CDN carried out in the country,identifies cultural resistance as the biggest obstacle to this adoption, with 69% of the interviewed CEOs and C-Levels indicating rejection of the use of technology
ToSylvestre Grebe, founder and CEO of Impulso, resistance to change is natural in any disruptive process. "With AI, it intensifies due to the lack of understanding of how technology can complement and optimize human work instead of replacing it, highlights. To contextualize, a study by Adecco reinforces this view, revealing that, although 70% of workers already use AI tools, many did not receive proper guidance or training from their leaders
The effective implementation of AI requires more than just the adoption of new technological tools. According to the PwC study on analytical transformation, companies that combine this technology with clear strategies for training and cultural change overcome internal resistance and achieve significant results. These organizations observe up to a 40% increase in productivity and a reduction in operational errors. AI is not just a tool, but another lever for organizational transformation. Implemented correctly, it improves efficiency and creates new opportunities for innovation and growth.”, states Mergulhão.
However, full acceptance of AI requires clear communication, highlighting how technology can benefit employees and become an ally.Continuous investment in training is also crucial. Overcoming the resistance to this solution requires a deep cultural change, that starts with leadership and involves the training of employees, explains Mergulhão. "By engaging teams in the digital transformation process", showing how artificial intelligence can enhance your skills, all this opposition turns into adherence.”
Companies that invest in training programs focused on AI improve their internal performance and strengthen their competitive position. Mergulhão concludes by saying that "the implementation of the solution is one of the greatest opportunities for modernization in the corporate sector. However, adaptation involves not only technology, but also organizational change management.”
Resistance to AI is not an insurmountable obstacle, but it requires a strategic approach, that includes education, effective communication and cultural adaptation. Companies that overcome these challenges will be better positioned to take advantage of the benefits of technology and stand out as leaders in innovation in the market
