The concept of ESG – Environmental, Social and Governance, in free translation – has gained significant importance in society and in numerous markets today. According to the study "Advances and Challenges: ESG Maturity in Brazilian Companies 2024", carried out by Nexus in partnership with Beon ESG, 51% of companies in the country have sustainability strategies, and the trend is for this percentage to grow with the expansion of social and environmental demands from different sectors. Considering the popularization of this debate, aDEEP ESG, impact measurement company, reporting and monitoring for sustainability management, launched the DEEP Glossary to synthesize the universe of nomenclatures, rules and principles of the main terms and concepts associated with ESG
The material was created with the aim of educating the market about the concepts of environmental sustainability, social and governance, grouping data, infographics and terms that are relevant for expanding knowledge about ESG."ESG is an increasingly relevant and urgent topic for the future of our planet and our generations". However, many people still have difficulties understanding their concepts and applying them in practice. That's why, we decided to create the DEEP Glossary, a didactic and accessible material that can be used by anyone who wants to learn or delve deeper into the subject, affirmsArthur Covatti, CEO and co-founder of DEEP ESG.
Built by masters and doctors specialized in ESG, the DEEP Glossary contains relevant information for people of different seniorities in the segment who wish to start understanding the terms or deepen their knowledge in more specific topics. The content is divided into ESG categories, Green Finance, Sustainability and Impact, with each part detailing acronyms, graphics, schemes, laws and concepts relevant to the topics. In total, more than 130 terms are presented and explained throughout the 49 pages of the material
Such knowledge is not only essential for professional performance, but also for strengthening the reputation of companies. According to the research "Brand Reputation: What Drives Brazilian Behavior", carried out by Nexus in 2024, companies that do not advocate good ESG policies are perceived negatively by Brazilians, this being the main reason why 26% of the study participants stopped admiring a company. In this sense, mastering the concepts presented in the glossary becomes essential for making strategic decisions aligned with sustainability principles
"For now", having robustly structured ESG principles is a competitive advantage, but soon this attention to sustainability will be a prerequisite for existence in the market. Society and consumers are increasingly attentive and critical of the companies around them, that is why those who are focusing on ESG now are getting ahead and strengthening their brand reputation. The DEEP Glossary emerges in this context as a comprehensive guide for those who want to start or are already on the path towards sustainability, complementsCovatti. The glossary is available on the DEEP ESG website in PDF format, can be obtained for free and accessed online or offline
