Whether for established entrepreneurs or for those planning to start from scratch, the beauty industry is always promising and continues to offer significant opportunities with growing demand. According to data from Sebrae, services focused on health and well-being are at the top of the list of the best areas to invest, scenario driven by the aging population and increasingly hectic lifestyle, that open a huge market slice in search of innovative solutions. Whoever can combine technology with personalized experience and efficiency in the services provided will certainly thrive.
It's just that, just as the demand for this type of service is huge, a new clinic emerges every day, a new space, a new professional and the question that won't go away is: How to stand out in the midst of fierce competition? Digital positioning is an essential path and strategy
"Social media are powerful showcases to display your work", but it is essential to know how to use them to highlight your skills and differentiators and stop being just another one in the market, explain Thassia Piezzaroli, digital marketing specialist in the beauty field and creator of the course "Unlocking on Social Media"
The professional, who is a partner of the phenomenon Natalia Beauty at NB Digital, area of educational infoproducts, share that it is necessary to see social networks as businesses, whose profit depends on engagement. The content needs to be engaging enough to keep the audience involved, because the algorithm favors those who can capture and retain users' attention. If the person entered, he spent only seconds and left the page, it means that the content was not interesting and the algorithm will take care of 'boycotting' and delivering less to people, explain Thassia
Furthermore, it is essential to establish clear objectives when entering the digital environment, how to increase brand visibility, attract qualified followers and, eventually, become a reference in the market. "Choosing the right platforms based on the profile of the customer you want to reach and maintaining a consistent strategy are equally essential", clarifies
The specialist also recommends considering investment in paid traffic to accelerate growth, practice that has proven to be highly effective. "I always say that it's better to work in one network properly than in several in a fragmented and inconsistent way". "Looking for a paid traffic professional is also an investment that is definitely worth it", reveals
Finally, Thassia highlights the importance of creating genuine connections through content. "Avoid an excessively technical profile", it is necessary to blend valuable information with light and engaging content, that bring humor and inspiring stories. It is the so-called escape editorial line, in the midst of valuable content, the idea is to distract people, finalizes
