Johnny Soares can be defined as a dreamer driven by determination. With resilience and strategic vision, he turned obstacles into opportunities, founding Sinctec Sistemas, a venture that would change the way some of the largest transportation and e-commerce companies in the country manage their logistics operations. Your great achievement? Develop an innovative software that, in a short time, began processing millions of deliveries for the largest retailers in Brazil, optimising processes, offering real-time visibility and consolidating it as a true pioneer in the sector
Natural entrepreneur since the age of 12, experiencing everything: from street markets in São Paulo to industries, pharmacy and even the sale of funeral plans. But it was in technology that he found himself. "I only got my first PC at 18 years old". "Technology was a luxury I couldn't have before this", remembers. With dedication and study, won a scholarship to study Computer Science and, still in college, got his first internship in software development, starting like this, your trajectory in the technology sector
In 2013, Johnny invited his friend Jeihson, Diego and Orlando to become your partners at Sinctec Sistemas. Even facing the common challenges of a new business, he firmly maintained his vision of building something truly transformative for the clients. In a short time, the team grew and, with only one year of operation, the company already had 12 employees and was starting to attract market interest. However, the economic crisis of 2015 and 2016 brought significant obstacles. The high default rate and operational costs forced Johnny to rethink the business model. It was at that moment that he decided to invest in his own products, starting a new phase, more mature and strategic
The development of millions of software
One of the greatest milestones in his career was the creation of an innovative transportation management platform for e-commerce, launched in 2017 by Sinctec Sistemas. Developed 100% by the team, under your leadership at all stages, from planning to implementation, the solution transformed the control and logistical optimization of large companies. Still that year, the first contracts were signed and the results did not take long: each year, millions of deliveries began to be processed. "It is difficult to find a Brazilian who has not received an order managed by our platform", reflects Johnny, with pride
Large retailers began to adopt the software, monitoring your operations in real time and, satisfied with the results, they started to recommend him to partners. "It was when I realized that we were transforming e-commerce logistics in Brazil", remembers. In 2019, the platform reached the milestone of 5 million monitored deliveries, tracking thousands of products, increasing customer efficiency and surpassing R$ 1 billion in transported goods value. The companies that adopted the solution saw their results soar. Some grew by up to 1500% in just two years. "Seeing how much this positively impacted the day-to-day operations was extremely rewarding", account. The numbers speak for themselves. More than growing, technology has helped redefine what it means to be successful in the logistics sector
The pandemic
The COVID-19 pandemic, in 2020, brought an unprecedented challenge and a unique opportunity. With the boom of online shopping, the demand for efficient logistics has skyrocketed and Sinctec's platform has become essential. Transport companies and retailers turned to the solution to manage deliveries quickly, and the software made an impressive leap: already in 2020, processed 1,5 million deliveries per month, sustaining the operations of large brands amid chaos. "The pandemic tested our capacity", but we turned the challenge into an opportunity, punctuate
The platform's performance quickly caught the market's interest. Still that year, purchase offers started to arrive. After an intense period of negotiations, and at just 34 years old, the entrepreneur finalized the sale of the software to a retail giant in a million-dollar transaction. "For those who grew up in the depths of the east zone", "it's surreal to live something like this", confess. He acknowledges that the path was full of obstacles, but highlights the fundamental role of the team that was by your side. It wasn't easy, but with this team I feel that we would be able to achieve anything, say, with pride. The journey that began amid challenges ended as a milestone of overcoming and achievement
The numbers are impressive: the platform surpassed 50 million deliveries per year, moving more than 10 billion reais in goods. They are results that clearly show the size of the impact and the growth potential of the solution
After four years leading the product sold to a retail giant, leading innovations and transforming the company's logistics, Johnny Soares decided to return to the entrepreneurial universe with renewed energy. Alongside their partners and a team of more than 30 talented professionals, he dove into new projects. Among them is the Associatec, a solution aimed at the third sector, in addition to tailored consulting and, of course, the development of new tools for logistics
The next chapter of this journey is to take your solutions outside of Brazil and continue investing in cutting-edge technology. "We are excited about this new generation of solutions that we are developing", says Johnny, with sparkle in the eyes
Of a boy who started working at a very young age to help at home until he became the creator of a product that generated over 25 million reais in revenue, your story shows that innovation and resilience go hand in hand in building a solid and transformative business
