The Eitri, SaaS company (Software as a Service) founded in 2024, has the mission to simplify app creation. With a focus on economy and quality, the company is transforming digital commerce by enabling Brazilian e-commerce businesses to develop mobile solutions with three times more productivity and one third of the cost. Among your clients are prominent retailers, like C&A and Toymania. The company has already reached more than R$ 90 million in Gross Merchandise Value (GMV)
The growth in interest in mobile e-commerce solutions and the need for accelerated digitalization during and after the pandemic has created many opportunities. The expectation is that the revenue in 2025 will be R$ 4 million
Your co-founders, Guilherme Martins, Daniel Zupo and João Machado, have extensive experience in the world of technology for digital commerce. The professionals worked for years in e-commerce for companies like Americanas, Submarine and Shoptime. Together, they thought of an innovative alternative, that differs from its competitors by allowing the construction of apps to be done more simply, scalable, flexible, agile, safe, modular and personalized
How the work is done
The company transforms the development of applications for e-commerce into a more agile process, efficient and accessible. Using languages like Javascript and Typescript, the solution allows a single code to be used for iOS and Android platforms, eliminating the need for parallel projects. With the help of a proprietary design system, interfaces are created quickly, and the compilation takes place in the cloud, ensuring frictionless and accessible development from any device. For those in need of integrationbackend the structureserverlessis a practical option. Furthermore, thedeployis immediate, without going through the traditional approval of app stores, offering teams the autonomy to manage the entire app lifecycle with independence and agility. In practical terms, Eitri offers the platform, while the client implements and customizes the application from predefined verticals or starting from scratch
The autonomy ofsquadsis a central point. Each team works on its ownworkspace, with isolated codes, ensuring that any mistakes made by one team do not affect the others. This approach allowsdeploysfrequent and independent, by deleting
"We entered the market with the purpose of simplifying the lives of brands that need quality mobile digital presence", especially e-commerce. Our mission is to help companies, in partnership with its agencies and suppliers, to develop native applications in a more accessible and efficient way. With proprietary technology, we accelerated the creation process, making it simple, agile, modern and fully customizable. We want to turn this process into a practical and uncomplicated experience, allowing everything to be done quickly and efficiently, resulting in applications that engage users and are differentiated for brands, says Guilherme Martins, co-founder of Eitri
Symbolism of the name
The company's name is the same as that of the dwarf from Norse mythology who forgedMjolnirand other magical artifacts for the gods, demonstrating exceptional skills as a blacksmith and builder. This archetypal connection with the reference of Norse mythology establishes an analogy with the fact that building apps through Eitri is so fast and practical that it almost seems magical
