Since the economic recovery after the pandemic, in 2021, Brazilian retail shows signs of growth at a slow pace and also faces the concerning scenario of restructuring large chains, like Marisa and Americanas. "This is a phenomenon that reflects the need for companies to adapt in a business environment that is undergoing rapid transformation", says Júlio Takano, CEO of KT Business Architecturewww.kt.com.br).
Economic challenges, the increase in costs and financial difficulties have led many retail companies to reassess their strategies to improve management with efficiency and cost reduction, as Takano remembers. The increasing adoption of e-commerce and the change in consumer preferences have also been forcing companies to adapt their operations to advance further in digital channels and improve the customer experience, focal point of current retail
Business ecosystem to save retailers Reference in the discussion of the concept in the country, Takano says that building a business ecosystem to save struggling retailers requires a collaborative approach, that must combine technological innovation, strategic partnerships and a constant focus on customer experience. Among the companies that succeeded in the model are Magazine Luiza and Casas Bahia, that have physical and online stores, and Mercado Livre, with a marketplace platform
In the physical units, Magalu and Casas Bahia have adopted the modelstore in storeto offer products from different categories, like electronics and cosmetics. This movement indicates that the sector is adjusting to the new economic and market realities. No one advances in the market acting alone, this is a fact, says Takano. Some shopping centers in Brazil have used the concept to create a more complete and diverse shopping experience, with specialized stores offering complementary products and services
As retail continues to evolve, the business ecosystem should continue to expand and will adapt to meet new market demands and opportunities. "With the integration of brands and the adaptation to consumer trends", the store in storehas proven to be an effective strategy to boost sales, improve the shopping experience and create synergies between different players, justifies the CEO of KT Business Architecture
