The Central Bank of Brazil is about to launch the Automatic Pix, a new payment method that promises to further boost the growth of e-commerce in the country. According to a study released by Ebanx, company specialized in payment technology, the new feature is expected to generate at least US$ 30 billion in its first two years of operation, considering only the e-commerce sector. The information is from Reuters
The Pix, released in November 2020, has already become an absolute success among Brazilians, moving more than R$ 2 trillion per month in payments and transfers. With the arrival of Automatic Pix, scheduled for June of this year, the trend is that these numbers will grow even more, especially in e-commerce
Eduardo de Abreu, vice president of product at Ebanx, highlights the relevance of Automatic Pix for e-commerce segments that rely on recurring revenues, such as streaming services and software as a service companies. "It (Automatic Pix) tends to be very large and very relevant", Abreu states
The new option will allow scheduling payments with weekly recurrence, monthly, quarterly or annually, in a free service for customers and offered by companies. This differs from the Recurring Scheduled Pix, already in operation, which part of the users
Although the credit card is seen as the main competitor of Pix Automatic in e-commerce, Abreu believes that most of the growth of the new feature will come from new customers, currently without access to cards or with insufficient limits to hire these services
The study of Ebanx, based on internal data and data from other companies, points out that Automatic Pix could gain about US$ 2 billion from the credit card market in its first year of operation. Currently, the credit card moves approximately US$ 50 billion in recurring payments annually in Brazilian e-commerce
Alexandre Albuquerque, senior analyst at Moody's Ratings, believe that banks will not be significantly affected by the Automatic Pix, once they have diversified revenues and have offered benefits to keep customers on the credit card, like cashback programs
However, some banks are already anticipating to offer recurring payments via Pix, in an apparent strategy of loyalty and attraction of companies before the official launch. Santander Brazil, for example, already has a product that allows scheduling recurring payments via Pix, while Bradesco and Itaú Unibanco plan similar launches for the coming weeks
The Automatic Pix represents another step in the evolution of digital payments in Brazil, offering practicality, security and accessibility for both consumers and businesses. With its potential for billion-dollar movement, the new model is expected to further boost the growth of Brazilian e-commerce in the coming years
