Hey there?! Content Experience, agency specialized in live marketing and creation of immersive experiences, announces the arrival of Anderson Santos as its new creative director. With over 20 years of experience in the industry, he arrives to strengthen the creative team, bringing a strategic and innovative perspective to the developed projects.
With passages through some of the largest agencies in Brazil, like Samba, TV1, Mikson, Zicard, People and Bullet, Anderson built a solid career serving clients of great relevance in the market, including Bradesco, Free Market, BYD, Nature, Disney, Bauducco, Cvale, LongPing and Chevrolet.
Graduated in Art Direction and Planning, the executive brings a multidisciplinary approach that combines creativity, strategy and innovation. Throughout your journey, worked with different areas of marketing, like advertising, design, digital marketing and live marketing, gaining a broad perspective on the development of impactful and effective brand experiences.
"Creativity combined with good marketing practices has always been my focus". I believe that sustainable businesses and well-planned experiences create genuine connections between brands and consumers. And for me, to be part of this evolutionary journey of EAÍ?! with the creation of truly innovative and authentic content experiences focused on business, it is a challenge that pushes me to go beyond!”, says Anderson.
In the new position, Anderson will be responsible for leading the creative team, developing strategies that enhance the impact of the campaigns and experiences promoted by the agency. Your goal is to bring a new creative level to EAÍ?! through a disruptive and engaging strategy with all areas and in all disciplines of the agency.
