With a strategy aimed at enhancing the customer's shopping experience, a Smart Space, steel frame ecosystem, forecasts to generate more than R$ 40 million solely in e-commerce in 2025. The double compared to last year. Growth will be driven by investments in artificial intelligence (AI) and the metaverse, technologies that promise to enhance the shopping experience and personalization of digitally marketed projects
Currently, the business interactions and home transactions conducted in e-commerce account for about 6% of the company's revenue. "It is precisely due to the lack of familiarity with the format that we invest so much in the experience in this channel". Our strategy has focused on providing the ability to customize projects with just a few clicks, from choosing the finishes to the financing options, everything in a completely digital way. We believe that this channel still has a lot of room for growth, complete
Thinking about ensuring a consistent experience in this sales format, the company bets on the use of AI for organic customer acquisition with SEO-optimized texts, and also in the automation and personalization of service through intelligent chatbots, responsible for optimizing the brand's digital operation by 45%.
Furthermore, technology has been used with a focus on adapting offers, recommendations and content according to the user's profile and behavior. "As our customer base is large, this measure is essential for assertive communication throughout the entire purchasing journey, explain Fernando Scheffer, Marketing Director and founder of Espaço Smart
Investing in innovation for 2025
Another resource that will receive special attention during the year will be metaverse solutions. From technology, the store offers a "village" on its sales platform, allowing customers to virtually browse through the house project, visualizing details, interacting with the 3D environment and even simulating customizations, as if they were visiting their own home. "Through this possibility, we expanded engagement and provided a much richer and more interactive shopping journey for the audience, "experience that is not very common within the construction industry", score the executive.
According to Scheffer again, the combination of the two technologies has been essential to increase the average ticket of the brand's online sales. This happens through two pillars that act complementarily: personalization and intelligent recommendations and immersive experience for investments. "When analyzing customer preferences and behavior, the AI suggests complementary products or versions that the consumer would not have considered. Through the metaverse, it is possible to make this possibility interactive, increasing customer interest, complement.
In addition to investments directed towards AI and the metaverse, the company designs other innovations focused on e-commerce. Among the efforts is the digitization of B2B operations for a fully customized platform for enterprise clients, including space for quotes, negotiations and delivery management for large projects and works. Another novelty is the launch of a platform exclusively for architects to submit projects and refer clients to build in Light Steel Frame
"With the e-commerce of houses, we bring to the market a completely different way to buy a property". Each new step is designed to make this experience even more interesting and appealing to the audience, concludes Scheffer
