Artificial intelligence (AI) agents are crossing a crucial frontier. After years of promises and exaggerations,these tools have finally reached the point of not only fulfilling, but to exceed initial expectations. However, to transform potential into tangible results, companies need to go beyond superficial enthusiasm and treat them as strategic components in operations.
According to forecasts from Gartner, until 2028, at least 15% of everyday decisions in companies will be made by AI agents – still timid trend until the end of 2024. This data reinforces the leap in adoption, but it also points to the challenge: how to ensure that this implementation is safe and effective? After all, it's not just about inserting technology, but to reimagine processes, understand the impact on society and align resources with business objectives.
The AI agents – including chatbots, virtual assistants and workflow platforms – go far beyond the automation of repetitive tasks.It is not enough to save time or reduce costs. These tools bring an unparalleled ability to interpret data, identify patterns and provide insights that, in another way, they would require years of human experience or robust analytical resources. They are systems that analyze millions of customer interactions and predict bottlenecks in the productivity chain, proposing proactive adjustments.
In the healthcare sector, for example, AI agents can assist doctors in diagnosing diseases more quickly by analyzing histories and patterns in tests. Already in retail, help to personalize shopping experiences by predicting consumer behaviors. In manufacturing, are capable of optimizing logistics operations, minimizing waste and maximizing efficiency.
These scenarios show how technology is not just functional, more strategic. That's why, a common mistake is to adopt it without a robust integration plan. Even a quick solution depends on a clear and measurable approach.What the company expects to achieve with AI? What are the areas that need intervention the most? Next, it is necessary to adjust the agents to the brand's reality, customizing functions to meet the specificities of the sector.
The technology, by itself, does not guarantee success. It is necessary to promote a culture that embraces innovation, responsible for educating employees, demystify fears and demonstrate concrete examples of results. Trainings, workshops and continuous training programs are essential, because, the more confident and prepared the team is, greater will be the adoption of new tools.
In Brazil, the adoption of AI still faces challenges such as limited technological infrastructure and the need for workforce qualification. However, companies that invest in team training and process modernization have a significant advantage.
The implementation of these agents also raises critical questions related to privacy, ethics and safety. Companies that wish to lead in this area need to ensure that customer and employee data is protected by robust systems and that they act responsibly. Transparency is especially important for building trust, be explaining how agents make decisions, avoiding biases in analyses or ensuring that solutions are more accessible and inclusive.
When used with purpose and planning, these solutions transcend the status of tools and become strategic business partners, creating conditions for sustainable innovations.The future belongs to businesses that use technology as a catalyst for growth and transformation, redefining the limits of the possible and leading the way in a constantly evolving market.
From hype to reality: AI agents as an integral part of the business strategy
