The Dynamize, multichannel marketing automation platform, has just strengthened its ecosystem with an innovative feature to enhance customer relationship management: the RFM Matrix. Developed to optimize Recency data analysis, Frequency and Monetary Value (RFM), the solution arrives to simplify advanced contact base segmentation, offer strategic insights and drive personalized results for digital businesses
The feature allows companies to automatically identify purchasing behavior patterns, Classify clients by engagement level and value to the business and execute highly targeted campaigns. With intuitive visualization and integrated into the platform, The RFM Matrix eliminates the need for manual processes or complex system integrations, saving time and strategic resources.
We are turning data into action in a simple and effective way. The RFM Matrix empowers companies to understand their customers and communicate with more precision and effectiveness, highlighted by Jonatas Abbott, CEO of Dinamize
How the RFM Matrix transforms the E-commerce experience
With the news, companies can create specific actions for VIP clients (high value and purchase frequency), reactivate inactive consumers with personalized messages, nurture promising leads who have not yet completed a purchase and automate re-purchase stimulation campaigns. Visual and dynamic segmentation facilitates audience prioritization, ensuring that each communication is relevant and timely.
The RFM Matrix reflects our commitment to delivering a complete solution for the brands served. We want to support our clients at every stage of the customer lifecycle: from nurturing and sales to retention and in-depth behavior analysis, Abbott claims.
Previously limited to fragmented analyses and manual efforts, RFM segmentation is now accessible in a few clicks on the Dinamize platform. The functionality naturally integrates with existing resources, as marketing and sales automations, email shots, WhatsApp and SMS, and performance reports, consolidating Dinamize as the ideal choice for e-commerce businesses seeking to combine agility, personalization and strategic data in a single environment.
