To Giuliana Flores, leader in online flower trade in Brazil, He 's optimistic about Grandparents ' Day ., celebrated on 26 July. The company projects a 15% increase in sales compared to the same period last year. The average ticket expected is R$190., Reflecting people's desire to honor their grandparents with something meaningful.
The variety of options is one of the main attractions of the brand, with over 20 ideas ranging from breakfast baskets, floral arrangements, chocolates, thematic cushions and kits. It is estimated that 80% of orders are for flowers accompanied by complements, while the other 20% is divided between baskets and other items
Discounts and promotions
To encourage early purchases, The company has invested in promotional actions that bring important results. Special offers on the website — starting at R$ 49,90 — and the creation of customized products for the date has attracted a large number of customers, contributing to the increase in sales
Gifts that tell stories
This year's campaign, entitled
We want to show that grandparents are guardians of family traditions, And our pieces can serve as a link between the past and the future., explains Clóvis Souza, CEO and founder of Giuliana Flores
Strategy and trends
The strategy for this seasonal date involves monitoring close to 100% of the consumer, from purchase on the website to delivery. The company also bets on its app, offering promotions and special services, like the subscription club. Our app has shown itself to be a very expressive channel, especially in the days leading up to commemorative events. The convenience and exclusive offers have won over our audience., Souza highlights
