According to a study by Ipea that mapped activities focused on the environment between 2000 and 2017, more than 70% of corporations do not undertake innovation initiatives focused on sustainability. It is precisely aimed at alleviating this scenario that arises theWill, greentech that develops and simplifies the calculation of environmental impact for small companies, medium and large size, assisting leaders in making more sustainable decisions in their businesses
Founded last year, the company was born from the founder's experience ,Isabella Basso, within Braskem's sustainability team. After pilot tests with some business partners, still within the parent company, the startup was invested in by Oxygea, to become an independent company and start creating its own product and begin its commercial traction. Today already with your first clients, the company serves corporations, consulting and industries.
Zaya developed its own software to perform environmental calculations in companies, providing tools that simplify and scale the use of data to assess the impact of activities. According to Isabela Basso, co-founder of Zaya, the company's mission is to provide tools for all companies, regardless of size, may have access to environmental impact indicators. "Our work aims to support companies by showing how sustainability data can be better utilized to generate strategic direction and opportunities for enhancement", financially inclusive, your business, details the executive
Solutions for comprehensive work
Currently, the startup has three modules: theGreenhouse Gas Inventory, a Carbon Footprint of ProductsandLife Cycle Assessment.The first is focused on calculating the company's gas emissions, divided into scopes 1, 2 and 3; the second refers to the carbon footprint of each product, from the extraction of its raw material, processing, transport and even its use and end of life. Finally, the Life Cycle Assessment module aims to provide a complete environmental footprint of products, going beyond greenhouse gas emissions and including water consumption analyses, land use, etc) quickly and easily
According to Otávio Dutra, also co-founder of the company, thanks to the brand's investment focused on usability and user experience, all data is presented through user-friendly interfaces and with easily understandable results. "One of our principles is also to democratize access to information". We aim to simplify deliveries and make analyses understandable for managers and decision-makers without requiring in-depth technical knowledge of the area, explain.
Information for engaged consumers
In addition to the work directed at the corporate environment, Zaya also has an initiative aimed at the end consumer. The campaign"What is Your Footprint"?”it consists of a page that allows the public to request information about the carbon footprint of products and brands they consume daily or intend to buy. "The idea is to provide the user with transparency about the products they enjoy", in addition to the formation of a solid repertoire to exert more effective pressure on brands regarding their environmental practices, concludes Isabela Basso.
