StartNewsReleasesKeeping an eye on customer safety, Vivo expands its value proposition

Keeping an eye on customer safety, Vivo expands its value proposition with "Safe Mode"

Vivo has just launched the "Safe Mode" platform, reinforcing its commitment to customer digital security. In addition to the best internet connection, The company seeks to offer customers the confidence to use their electronic devices with peace of mind through a hub that centralizes useful information and tips, in addition to a new portfolio of services aimed at protecting devices and personal data

Safe Mode platformbrings a special page on the operator's website and digital content in the Vivo App with guidelines to prevent scams and hacks, in addition to the possibility of contracting services such as cellular insurance, directly from the app. With this initiative, Vivo is at the forefront of offering solutions to ensure that its customers have a smoother experience in the digital world.. Safe Mode contains information and practical solutions for issues such as settings to increase the protection of the device, the safe use of Wi-Fi, information on fraud prevention in technical visits, In addition to tips on protecting data and configuring access codes

⁇ Digital security is an increasing concern in people ⁇ s lives, who spend most of their time connected., whether on social media, messaging apps or online shopping. In this scenario, the adoption of device and personal information protection is essential. More than offering the best network and connection to customers, We want to make sure they have a safer experience with their mobile phones and in the digital environment., says Marina Daineze, Brand and Communication Director of Vivo

Safe Mode campaign, created by Africa, will have content on social networks, movies, among other actions, that will address the topic in a didactic and uncomplicated way. The activation of the campaign will be broad and multi-channel, ensuring presence at various points of contact with the public. The promotional pieces will be broadcast on open TV, closed and cinemas, in addition to having a strong presence in outdoor media, print and digital. To strengthen the connection with the audience, the campaign features the participation of Julia Iorio, digital influencer and lead actress in the films, which incorporates the authentic and close tone of the message

With the safe mode., We turn digital security into an engaging experience., accessible and focused on the needs of the public. This campaign reinforces Vivo with a technology company that not only offers services, But also security and trust., always with a touch of proximity and innovation, Heloisa Pupim is finished, co-COO of Africa Creative

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