Many decisions in digital marketing are guided by data that reveals customer behavior. New tools, when integrated into smart platforms like Ticto, allow mapping each step of the user: from the first click to the purchase. This information helps sellers understand what works – and what doesn't work –, reducing costs and improving results
Attention to what the data reveals about the target audience and their interest in the product has proven to be quite profitable. A study by McKinsey & Company shows that companies that use data to drive campaigns can improve spending efficiency by up to 30%. These numbers reinforce the importance of adopting a data-driven approach to increase return on investment (ROI)
Renatto Moreira, CMO and co-founder ofTick, explain how data analysis can change the game for info product creators, that sell courses and mentoring in a saturated digital space. Data helps make more accurate decisions. You identify the channels that bring real results and manage to avoid wasting resources on strategies that do not work, affirms
Real-time data improves opportunities
One of the most used tools for this data collection is the Facebook pixel. It is a code inserted into websites that records user interactions and connects them to advertising campaigns. It allows producers to track customer behavior from the first click to the completion of the purchase, generating data such as conversion rates, engagement level and reasons for cart abandonment
With this information cross-referenced with Ticto's reports, it is possible to identify patterns that help adjust strategies. For example, understanding that many customers abandon their purchase at certain times allows for changing the sending of messages or creating urgency alerts at the right moment
Real-time data also allows for the identification of new opportunities that were not on the initial radar. For example, you can discover a customer profile with sales potential that was previously ignored. This vision allows for correcting problems and expanding the reach of campaigns. This speed is even more important during launches, when every minute counts, explain Moreira.
Reduction of acquisition costs
Data analysis also helps reduce customer acquisition costs. When identifying the pages or offers that convert the most, infoproduct creators can concentrate resources on the channels that really deliver results
A common example is noticing that video testimonials increase the efficiency of the sales page. With this information, creators can generate campaigns focused on these elements, optimizing the use of the advertising budget
Moreira emphasizes the importance of interpreting data well to improve campaign performance. Reducing costs is a natural consequence when you know exactly where to invest. The data shows the way,"comments
Sales Funnel Optimization
Another advantage of data analysis is identifying bottlenecks in the sales funnel. This allows for targeted improvements, how to simplify the checkout or adjust the presentation of offers, to prevent potential customers from abandoning the purchase
Small changes can lead to big results. A simple adjustment, how to change the color of a button or simplify a step, can increase conversions, Renatto states. He emphasizes that tools like Ticto facilitate these changes
Furthermore, the platforms allow customizing campaigns according to the customer's profile, making messages more relevant for different audiences and increasing conversion chances
The future of infoproducer campaigns
With the evolution of analysis tools, infoproduct creators now have access to more sophisticated solutions that combine automation and artificial intelligence. These technologies allow platforms to identify behavior patterns and automatically adjust campaigns
Moreira explains that many of these features are already part of platforms like Ticto, that combines real-time data with AI to suggest actions such as optimized segmentations or changes in creatives. "We are moving towards a reality where producers do not need to worry about manual operations". The tools make automatic adjustments based on the collected data, leaving more time to focus on content and customer relationships, highlights
This evolution also benefits small producers who, until then, they did not have access to such advanced resources. With the integration of accessible technologies, the digital market is becoming increasingly competitive and inclusive
