In December 2024, a Nice Houselaunched theNothing, your own virtual assistant focused on content creators, developed through artificial intelligence tools. Nic works 100% via WhatsApp, assistingcreatorsto find job opportunities without having to resort to using other platforms ordownloadof applications for that, transforming into a pioneering initiative in thecreator economyLatin American
Nic's development aims to move away from viewing the content creator as a mere channel for transmitting brands and value him as theplayerfundamental that represents in the influence market. The virtual assistant is available for the entire community ofcreators, without any access cost. Through Nic, these professionals can receive opportunities for paid advertisements and, once with thejobaccepted, she herself assists you in delivering the work from start to finish, tells Mari Galindo, CEO of Nice House
In addition to bringing opportunities, Nic offers a range of creative and operational support resources, how to develop scripts through AI, monitoring of trends that can be requested by the user, benefit programs focused on the needs of creators – as an advance on fees -, among other features.
Another fundamental reflection on Nic was to understand how we could optimize the daily life of the creator through a free and functional tool for professionals from all economic backgrounds. Once 95% of content creators in Latin America aremobile first, we seek to bring our assistant to thesmartphonesand, so that it would not take up significant memory space or generate large data package costs – thinking about lower performance models and plans -, we brought it to WhatsApp, without the need to download new onesappsor access platforms via browser, explain to the CEO
Impact oncreator economyfrom Latin America
Developed 100% by the technology team of Nice House, the virtual assistant is integrated into the workflow management platform used by the Nice team. The main difference is that its language does not follow a robotic flow; differently from chatbots of other companies, Nic does not offer predefined options, but rather adapts to the language of those who are using it
With the launch of Nic, Nice House aims to reduce friction in access to opportunities and, thus, rapidly increase your creator base. The expectation is to engage the community in research of interest and continuously improve the platform, accelerating the development of new products and services based on the real needs of content creators
Nic had an initial investment of over R$ 100 thousand, and Nice House plans continuous investments to ensure that the platform becomes increasingly efficient. Furthermore, according to the report "Creators and Businesses" of 2024, more than 56% of influencers in Brazil have between 1 to 50 thousand followers, an audience that will increasingly demand solutions like Nic
"The goal is to turn content creators into clients and no longer into products of the creator economy". We want them to have more autonomy and control over their opportunities, in addition to a platform that understands your needs, concludes Mari Galindo
