The pandemic brought significant changes in corporate behavior, consolidating practices that remain strong to this day. A Swile Brazil, in partnership with Leme Consulting, conducted a survey titled "Planet Firm – Corporate Benefits Yearbook, Good Practices and Trends for Human Resources. The survey revealed that 33% of organizations adopt the in-person model, while 32% choose the hybrid format. In this context, coworking offices have gained prominence for providing the necessary flexibility for companies that combine in-office days and remote work in their routines
"Spaces like shared offices and coworking are being preferred by rising companies for functioning as incubators of innovation and collaboration", says Daniel Moral, CEO and co-founder ofEureka Coworking, global network of the sector. "It is a concept of professional environment that has evolved since the 2000s into a complete industry in the post-pandemic", demonstrating a gigantic creative potential for organizations in a growth process, complement.
Other data reinforces this perspective for the coming years. A survey by the International Workplace Group indicates that 67% of recruiters have noticed a growing trend of professionals leaving companies that return to a full in-person model, with five days a week in the office. This scenario highlights the transformative potential of coworking spaces, that offer flexible solutions aligned with the new demands of the job market
Focus on core business
One of the differentiators that make coworking spaces ecosystems for the maturation of new businesses is their cost-effectiveness compared to a traditional office. Professionals who work in these spaces save on operational costs.
For Moral, this reduction in expenses allows companies to have a growth pace without bureaucracies and obstacles. Agility is essential in a dynamic and competitive market, so organizations like startups need workspaces that do not hinder their processes. The very variety of shared services, like the internet, cleaning and facilities, they eliminate the need for investments in their own infrastructure, allowing brands to focus on what really matters: the business itself, explain
The specialist also emphasizes that coworking spaces function as "breeding grounds for ideas" by promoting professional exchanges that contribute to the development of companies, like events, workshops, lectures and networking in general. "It is a space that brings together people from different areas", that share experiences and knowledge. Therefore, stimulates creativity and opens up room for the production of original solutions, that surpass the demands of the market, finalizes
