Black Friday 2024 has once again boosted Brazilian commerce, especially e-commerce. Throughout the month of November, promotions increased sales and traffic in e-commerce, especially in the last week of the month. THE DATAFRETE, technology company specialized in logistics management solutions, monitored the results in its TMS and confirmed the increase in volume in this year's edition
According to the company, the freight quotes made with its more than 650 clients grew by 113% compared to the same period in 2023. Still during November, the platform transacted more than R$ 1 billion in goods, with an increase of 67,92% in the average ticket of the products
The highlight, according to CEO Marcelo Martins, it was for the platform's behavior during the period. "We had 100% uptime on the TMS", that is: total availability throughout the month so that our clients could quickly provide freight quotes and organize the logistics management of orders, relates
The logistics, by the way, it is a point of attention on seasonal dates like Black Friday. Research on digital service companies, as LWSA point out that 6 out of 10 consumers abandon their purchase due to shipping costs. In 2023, the delay in delivery also topped the list of complaints, com 38% dos registros no Procon/SP
"We had over 32 million quotes made", what shows the impact of this process on the operational results of companies on dates like this. Technology is essential to ensure not only agility, more automated price comparisons and selection of the best logistics partners, avoiding headaches in post-sales, reinforces Martins
DATAFRETE also recorded a 59% increase in orders on Black Friday this year. Market research, like that of Cielo, they point out that sales on the date surpassed pre-pandemic levels, with retail recording 15% more sales than in 2019
