The Alloyal platform, specialized in technological solutions for loyalty program management, has just released a groundbreaking study with consumption data from users of these programs. Entitled‘User Loyalty Insights 2024’, the research provides the market with data to assist brands in developing strategies that strengthen their relationship with their customers, going beyond the moment of purchase, highlights the CEO of Alloyal, Aluísio Cirino
The data present in the report was collected from a behavior sampling of 5,000 users of the loyalty programs managed by Alloyal, covering the period from January to June 2024
#SEXTOU: AVERAGE TICKET IS HIGHER ON FRIDAYS
The survey was conducted based on data from 5,000 users of loyalty programs from companies that are clients of Alloyal. The research indicates that these consumers tend to enjoy the benefits preferably on Fridays, with an average ticket of R$ 219,89, more than double the value recorded on the least warm day of the week, Sunday (R$ 71)
Another interesting fact is that the end of the morning – from 10am to 12pm – it is the period with the highest consumption volume, both in quantity and in value. The nighttime, between 8 PM and 9 PM, also stands out. Adjusting communication campaigns for these times can significantly contribute to the success of the loyalty program, ensuring that offers reach customers at the most opportune moment, suggests the study of Alloyal
MAJOR TRADE DATES
The major dates for commerce also have a significant impact on user consumption in loyalty programs and, when combined with a campaign calendar, can enhance communication with customers
THEValentine's Dayis the biggest highlight, with 68,7% of the benefits from loyalty programs in June were used for gifting on this date. No Consumer Day(march), the participation reaches 75%
ELECTRICAL APPLIANCES, THE PREFERRED ONES
Among the most consumed products by users of loyalty programs, the appliances lead, representing 61,7% of the volume of money spent. Travel and tourism rank second, with 14%, followed by fashion articles, pharmacy, beauty and well-being, sports and fitness, supermarket and cell phones
In Aluísio Cirino's assessment, with the research data, brands can invest in personalized communication strategies, that meet the desires and needs of consumers. In this way, they can not only retain their customers, but also to turn this loyalty into a competitive advantage, highlights the CEO
The survey can now be accessed via the linkhttps://drive.google.com/drive/folders/1XGC4wtDq3i8JnNjQTnLxLiOJ1zZdxU96?usp=drive_link
