Check out the main mistakes of some of the biggest CEOs in the country

On the 29th of March, the Mercado & Opinião group promoted an event that was attended by some of the biggest business leaders in Brazil. The theme ‘The Big Mistakes ⁇ was lightly addressed by the speakers, who had the opportunity to tell their stories, explaining attitudes and decisions that caused some kind of disturbance in their trajectories.

We all have misunderstandings in our professional lives.. What's important is what we learn from these moments., Reversing the process and learning from it., says the Vice-President of the Market & Opinion Group Paulo Motta Demystifying failure, We can understand that the stumble can – and must – They turn into stairs to success., completed by President Marcos Koenigkan.

During the event it was possible to understand the challenges faced and how CEOs moved to overcome the obstacles. The weightlifting team inspired and empowered the participants to face their own adversity with resilience and creativity..

Below, the "big mistakes" of five executives who spoke at the event:

Junior Borelli, Founder of StartSe:

Put all your eggs in one basket and don't diversify the recipe.

“Entendi que variedade de produtos/serviços é a melhor forma de conter a sazonalidade e sustentar todo o processo”.

Carol Paiffer, CEO and founding partner of Atom Educational:

Don't look at the company numbers.

Your brand has to be under your control. Inputs, outputs, types of products offered, Everything has to be digitized.. Thus, The command is more accurate and becomes easier..

John Rodgerson – CEO of Azul Airlines:

⁇ Invest in intuitive solutions only ⁇.

We increasingly understand that knowing the customer in parallel with what is happening in the country's economy is essential for survival. One time, We changed the payment method to tickets and suffered a lot from default..

Thiago Rebello – CEO of the Ri Happy Group

Don't listen to the customer..

Centauro is a living example of how listening to the customer is important. After conducting specific research, we better understand our customers' needs and adapt the store environment to them.. Incredible result..

John Appolinario – Founder and CEO of Polishop

“Apostar no produto/serviço errado”.

I fell in love with some of the products I brought through Polishop and ordered containers with them.. The target audience didn't like it as much as I did and got stuck in the stores..

Among so much good advice, The most important and unanimous among the leaders was about innovation.. You have to have!”. The constant questioning of what the company offers, how it offers and whether it can be improved or different – for the better. – somehow it's, maybe, the greatest pillar of sustainability of the longevity of all types of businesses, not only in Brazil, But all over the world., Paul Motta finishes, already with an eye on the next Market & Opinion Conference.