In a universe where thousands of new businesses emerge every day, finding your diferencial has become a matter of survival in entrepreneurship. More than competing on price, modern entrepreneurs need to create real connections with their audience and offer unique experiences. But how to stand out from the competition effectively
According to data from the latest edition of the Global Entrepreneurship Monitor (GEM 2024), the Brazilian scenario showed significant growth. Currently, about 47 million Brazilians are engaged in entrepreneurial activities, formal or informal. In 2024, the entrepreneurship rate reached 33,4%, the highest index recorded in the last four years, reflecting the strengthening of the entrepreneurial culture in the country
For Raphael Lassance, partner and mentor of the Sales Club, the largest sales community in Brazil, the first step is to deeply understand your target audience. Knowing the client goes beyond demographic data. It is necessary to understand your desires, pain and consumption habits, affirms
Another fundamental point is the positioning. Brands that know how to communicate their value proposition clearly and authentically tend to build stronger bonds with consumers. A well-built branding, aligned with a consistent digital presence, it is one of the main tools to differentiate oneself
Furthermore, bet on constant innovation, be the product, in customer service or in the business model also proves to be an effective strategy. Below, Lassance lists some practical tips to stand out from the competition
- Invest in the customer experience: service, after-sales and support are powerful differentiators
- Create a strong purpose and communicate it authentically
- Use technology to your advantage: automation, personalization and data analysis are accessible and effective tools
- Bet on market niches: often, focusing on a specific segment can be more advantageous than trying to please everyone
Entrepreneurship is a constant challenge, but also an opportunity to build something unique. In a market saturated with options, who delivers real value and has its own identity, conquer the space that truly matters: the consumer's preference
