Business leaders play a critical role in the functioning of companies. In this scenario, AI is not just a tool for automation, but a catalyst for change. McKinsey studies show that companies that strategically adopt AI grow up to 50% faster than competitors that resist change. PwC estimates that AI will add US$15.7 trillion to the global economy by 2030. Therefore, it is necessary to understand the impacts of AI on organizational culture and anticipate disruptions.
Daniel Kahneman, winner of the Nobel Prize in Economics, demonstrated in his studies on cognitive bias that we resist new things out of an instinct for self-preservation, even when the benefits are evident. Antonio Damasio, renowned neuroscientist, explains that decisions are driven by emotions even before reason acts. If there is no retraining of leaders to understand these mechanisms, fear of change will be our greatest enemy.
The use of Artificial Intelligence is transforming industries, challenging management models and redefining the very essence of work. It is not enough to understand AI; it is necessary to understand how to lead in a world where machines are expanding human decision-making capacity. Studies in behavioral neuroscience indicate that fear of change activates areas of the brain related to the survival instinct, while curiosity and continuous learning activate the prefrontal cortex, responsible for strategic thinking.
“In the past, leadership meant having knowledge and making decisions based on experience and intuition. Today, it means knowing how to interpret data, identify patterns invisible to the human eye and, most importantly, ensuring that technology is an ally of business strategy, and not a substitute for human intelligence. The true value of AI is in making your company more efficient, with excellence and without wasting time on operational processes that could be automated.”explains Evandro Lopes, Neuroscience specialist and CEO of SLComm.
Companies like Amazon and Google have already proven that AI is not a differentiator, but a necessity. At Amazon, with the integration of AI, it was possible to program AI algorithms to analyze consumer behavior and offer personalized recommendations. Google, on the other hand, through its RankBrain, was able to classify search results and understand user intent. On the other hand, Kodak and Blockbuster are examples of organizations that ignored signs of disruption and paid the price of stagnation.
AI is not about stacking technologies, but about understanding processes, identifying bottlenecks, and redefining flows to integrate more intelligence with human capacity. The true value of AI lies in making your company more efficient, with excellence, and without wasting time on operational processes that could be automated.
