Business leaders play a critical role in the functioning of companies. In this scenario,AI is not just an automation tool, but a catalyst for change. McKinsey studies indicate that companies that adopt AI strategically grow up to 50% faster than competitors that resist change. PwC estimates that AI will add $15,7 trillion to the global economy by 2030. That's why, it is necessary to understand the impacts of AI on organizational culture and anticipate disruptions
Daniel Kahneman, Nobel Prize winner in Economics, demonstrated in his studies on cognitive bias that we resist the new out of self-preservation instinct, even when the benefits are evident. Antonio Damasio, renowned neuroscientist, explain that decisions are driven by emotions even before reason comes into play. If there is no requalification of leadership to understand these mechanisms, the fear of change will be our greatest enemy
The use of Artificial Intelligence is transforming industries, challenging management models and redefining the very essence of work. It is not enough to understand AI, it is necessary to understand how to lead in a world where machines enhance humans' decision-making capacity. Studies in behavioral neuroscience indicate that the fear of change activates areas of the brain related to the survival instinct, while curiosity and continuous learning activate the prefrontal cortex, responsible for strategic thinking
"In the past", leadership meant having knowledge and making decisions based on experience and intuition. Today, it means knowing how to interpret data, identify patterns invisible to the human eye and, mainly, ensure that technology is an ally of business strategy, and not a substitute for human intelligence. The true value of AI lies in making your company more efficient, with excellence and without wasting time on operational processes that could be automated, explain Evandro Lopes, neuroscience specialist and CEO of SLComm
Companies like Amazon and Google have already proven that AI is not a differentiator, but another necessity. On Amazon, with the integration of AI it was possible to program AI algorithms to analyze consumer behavior and offer personalized recommendations. As for Google, through its RankBrain, managed to classify search results and understand user intent.On the other hand, Kodak and Blockbuster are examples of organizations that ignored signs of disruption and paid the price of stagnation
AI is not about stacking technologies, but to understand processes, identify bottlenecks and redefine flows to integrate more intelligence into human capacity. The true value of AI lies in making your company more efficient, with excellence and without wasting time on operational processes that could be automated.
