With terms like "Consumer Rights" and "fraud" in focus, Consumer Day generated over 6 thousand comments on social media

Consumer Day, celebrated on March 15, it was the subject of 6.245 publications on digital channels from January 1 to March 17. In the month of March, they were 5.945 publications with the day with the most posts being March 15, with more than 2.600 publications on the subject and an average of 349 comments per day, according to the monitoring of STILINGUE by Blip,multichannel platform aimed at creating better digital experiences between brands and consumers, through social listening and the potential of artificial intelligence. 

The analysis indicates that "Promotions", "Consumer rights", "Fraud", "Expensive vs Cheap" and "Thank You" were the most used terms in mentions of Consumer Day.According to the study, 63% of them were classified as positive, 31% considered neutral and 16% observed as negative. About the offers, there were more than 1.300 interactions with the themes "exclusive promotions" and "unmissable discounts" to attract the attention of potential customers. 

Regarding consumer rights, more than 400 publications mentioned the subject, alerting buyers to be aware of the Consumer Protection Code. The word "protection" was widely used in the posts, in order to reinforce the importance of caring for consumers. Regarding "fraud", about 100 posts were related to false promotions, being "olive oil" the product that most often appeared associated with the term, followed by "online shopping". 

Of all the conversations,33% were on X (formerly Twitter), 28% in news portals, 28% on Instagram and 17% on Facebook.Another piece of information that the monitoring reveals is that 70% of the buzz from the posts came from organizations and companies, 21% of the female audience and only 9,3% of men – what can help many brands define their strategies for next year's Consumer Day. 

The companies in the food and beverage sectors were the ones that published the most, represented by supermarkets, markets and wholesale networks. The chocolate stores also appeared with announcements of promotional actions, beyond the automotive sector, travel and technology that also stood out in monitoring. 

"Consumer Day has seen significant adherence from retail and companies in various sectors that take advantage of the date to sell more by using social media to promote sales", delight customers and attract new consumers. We see how social listening is also proactive for the period, where brands can monitor words, trends and most talked-about topics to adapt and improve your promotional activations. Without a doubt, some of the insights that social media monitoring brings become important tools in planning for upcoming holidays and even for Consumer Day in 2026, concludes Menedjan Morgado, Insights Manager at Blip.  

STILINGUE methodology by Blip

The monitoring took into account channels like X (formerly Twitter), Facebook, Instagram, blogs, portals, BlueSky, Forums, Reclame Aqui and YouTube. The data presented reflects the volume of mentions associated with Consumer Day. For the collection of information, the keywords "consumer day" were mapped, "praise", "criticism", discount, "most advertised products" and "deals of the day".