A Zuk, largest real estate auction organization in Brazil, there are plenty of reasons to celebrate your recent results. The year 2024 marked the company's best performance in the last 15 years, with a 35% increase in sales compared to 2023, which had already shown an increase of 35% compared to 2022. And all of this without changes to your business model or acquisitions, what proves the strength of the company, that has been in the market since 1986.
For 2025, the main novelty is the focus on generating quality educational content. The goal is to make auctions even more well-known, expanding the number of qualified and secure buyers to do business in this format.
In this sense, investing in education about auctions is essential, since the purchasing method remains an attractive alternative, regardless of market conditions. Auctions allow for the acquisition of properties at values below the appraisal, becoming especially sought after in times of economic instability, when the search for safer investments increases, like in the real estate sector – together with the increase in properties directed to auctions, due to the increase in delinquency.
New CEO and strategic partnerships
One of the significant moments of 2024 for Zuk was the arrival of Henri Zylberstajn as the new CEO. Multifaceted professional – partner of the company since 2023 – with extensive experience in various sectors, he brought a renewed vision for the business. Throughout the year, the company prioritized partnerships with financial institutions and judicial courts, in addition to strengthening the relationship and attention to purchasing customers.
"With almost 40 years of history and market leadership", Zuk remains true to its business model and continues to deliver significant results. Result of much work and excellence in serving our 2 clients: seller and buyer. We ended the last year even more consolidated, leading the sales ranking of major partners and offering our more than 1 million users an expanded and qualified portfolio of properties. Our goal now is to bring the auctions to an even larger audience, with a focus on education,"affirms Henri Zylberstajn, CEO of Zuk.
Partner network and attractive discounts
Currently, Zuk has a wide network of partners, including important financial institutions, like Itaú Unibanco, Santander, Bradesco, Harvest, Creditas, Siccob, Pan Bank, Inter Bank, Daycoval, Creditas and C6, in addition to several judicial branches. With a team of over 100 employees and a mailing list that exceeds one million users, the company's success is also associated with highly competitive discounts and facilitated payment methods. Today, the options available on the Zuk Portal can be purchased for values up to 80% below market price and financing options for up to 35 years
