THEAccelerator Group, company that works with corporate education and mentoring for entrepreneurs, founded and led by the Goiás entrepreneur Marcus Marques, is on track to achieve over R$ 160 million in revenue in 2024, with an operating margin (EBITDA) above 50%, what can result in a profit close to or even exceeding R$ 85 million.
From January to September 2024, the brand has already generated R$ 122 million and the plan is to make another R$ 45 million in the last quarter, resulting in up to R$ 167 million in revenue this year
A series of factors explain the growth in 2024. SecondMarcus, a significant part is due to the inauguration of the new headquarters, what favored branding, brought more credibility and positioning. "Now, we have more space to scale our Business Accelerator classes. Before, we received 200 entrepreneurs, and today, we had more than 400 in each class. Furthermore, we now have a state-of-the-art physical space to host up to 1000 people for events of different formats, highlights
The new headquarters, in Alphaville, covers 5 thousand square meters and was carried out with a total investment of approximately R$ 50 million. The property has already been appraised at R$ 90 million by certified appraisers. "The new headquarters consolidates the growth pace that the group has been achieving over the years". We went from an annual revenue of R$4 million in 2020, for more than R$ 160 million that we will achieve in 2024. "We were just six employees at the end of 2020 and we will reach 200 employees by the end of this year", points
Structure designed for accelerators
There are two structures within the 5.000m2. The office for employees and the event center are called "Accelerator Office" and "Accelerator Space". Both the office and the space feature the most modern and comfortable elements to provide students and clients with meaningful experiences
Employees have access to a gym within the company, an indoor garden in the middle of the office for decompression, facial readers, meeting rooms with technological resources such as digital whiteboards, ergonomic chairs, in addition to workstations that make up a planned structure to generate satisfaction and engagement in daily life
The Academy and the internal program Acelera Saúde, what stimulates the Accelerators (the affectionate term used for the collaborators), aims to encourage teams to exercise more and eat better, incorporating healthier habits into the lifestyle
Group diversifies revenue to accelerate growth
The Accelerator Space also functions as a business unit and a source of revenue for the group, through the rental of the entire structure for third-party events. The space features two plenary rooms filled with technology, that feature more than 150m2 of LED panels, advanced house mixes, sound and special lighting. There is also an industrial kitchen and parking
Another growth lever for the Accelerator in 2024 was the launch of the Tour Acelera Brasil. Marcus personally visits cities across Brazil to conduct the Accelerate Your Business Workshop. The expectation is that 25 cities will receive the workshop this year alone. "It is a winning strategy", which has already resulted in over R$20 million in revenue this year. The audience that follows me on social media is quite diverse geographically, so this connection opportunity is a way for us to scale the number of participants in the Business Accelerator immersion. Those who do not live in São Paulo will take the course at our headquarters, due to this positive initial experience, highlights the management specialist
The combination of a new headquarters that accommodates more students, according to Marques,brings more credibility, brand strength and conversion. "The expansion strategy of holding smaller events across Brazil is contributing to another positive year for the Acelerador Group", Both the revenue target and the profitability target will most likely be achieved, concludes
