Founded with the purpose of simplifying and unifying the management of all flexible benefits, awards, salary advance and corporate expenses in one app, a Ecx Paycompletes one year of operation with the brandR$ 115 million in total payment volume (TPV)
The corporate multi-benefit card startup currently processesR$ 24 million per month in transactions and serves a base of 1.200 companies and 50 thousand users. The expansion plan aims to quadruple this volume by the end of 2025, moving R$ 400 million annually
"The benefits market moves around R$ 150 billion per year in Brazil", and some companies have already reached R$ 1 billion in monthly TPV in less than five years. Let's compete head-on, bringing as a differentiator the unification of all essential financial benefits for HR in a single platform, says João Henrique Innecco, co-founder of Ecx Pay
In addition to concentrating corporate benefits on a single card, that can be physical or virtual – option that reduces implementation and logistics costs for HR managers and also for the employee, that can access the benefit from the first day of work.
The virtual option has also been pleasing for meeting ESG objectives within client companies – the Ecx Pay platform also offers theAnteciPay, a salary advance solution that allows the company to release up to 30% of the salary as credit for purchases on the card. The HR manager defines the limit and the types of stores where the card can be used. The benefit has costs managed by the platform and is integrated into the payroll, allowing purchases up to 45 days in advance
Salary anticipation is a solution that addresses a very common pain point for Brazilians. According to the Consumer Debt and Default Survey, one in every four Brazilians, three do not have R$ 200 left over between pay cycles. "We found that 87% of the purchases made with AnteciPay by our users are for basic needs such as food and health", with an average ticket of R$ 219 reais. It is a solution that on one hand prevents employees from accumulating debts or abusive interest and, on the other, improves the company's cash flow and increases employee satisfaction, explain João Henrique Innecco
All Ecx Pay users have access to exclusive discounts of up to 70% at partner networks like Pague Menos, Drogasil, Raia Drugstore, In the meantime, Petlove and Chefs Club. The platform has also established partnerships in some states to offer discounts of up to 15% on expenses such as electricity bills. Another benefit for users is the points program with Mastercard, in which the user accumulates 1 point for each purchase.Another option that the card offers is the ability to withdraw prizes and bonuses for employees directly through the card
In 2025, Ecx Pay intends to launch two new features. One of them is to turn the benefits card into a corporate card, helping companies manage employee travel and office and daily expenses more easily. Within this modality, Ecx Pay wants to offer a specific feature to assist companies in managing vehicle fleets, supporting the control of expenses with maintenance and fueling of vehicles.
With operations throughout Brazil, Ecx Pay targets companies with 50 to 2.000 employees and includes brands such as MRV in the portfolio, Ends, V4 Company and Unipar. The startup was conceived within Ecx Card, company with over 30 years in the market that offers agreement card solutions and has already served more than 7 thousand companies, moving more than R$ 4 billion reais
