With Mother's Day approaching, Retailers across Brazil are mobilizing to make the most of the occasion and boost revenue. Traditional high-volume sales date, it still records growth every year. According to data from the Cielo Expanded Retail IndexICVA), sales during Mother's Day in 2024 increased by 6,8% compared to the same period of the previous year. The survey, which still indicated an increase of 7,3% on physical sales and 2,3% in e-commerce
To help entrepreneurs prepare efficiently, Zahra Jivá, Global Director of Sales Strategies at Pipedrive, list five essential tips to sell more on Mother's Day. Check it out
1. Plan your marketing strategy
The first step to success is solid planning. Set priorities, identify your target audience, set goals and structure promotional actions. The use of tools like CRM can optimize marketing campaigns, ensuring customer acquisition and loyalty
2. Use Artificial Intelligence to your advantage
Among the companies that adopted AI, 79% report increased productivity as their main motivation, according to the reportState of AI in Business. The most common AI applications among companies include text and content creation (75%), content summary (52%), transcriptions (29%), research (24%) and sales report generation (17%)
AI also enhances lead qualification and can improve the efficiency and personalization of product demonstrations
3. Organize the client information
With different consumer profiles, it is essential to use organization tools to store and manage detailed data of each client. This allows for a more personalized approach, increasing the chances of conversion
4. Invest in long-term relationships
In addition to attracting new customers, it is essential to maintain a strong bond with the current ones. Building trusting relationships contributes to customer loyalty and generates ongoing sales opportunities throughout the year. Make promotions, share discount coupons, to also attract the attention of those who already know your product
5. Use the data to your advantage
The collection and analysis of qualitative customer data are important to understand their motivations and needs. These insights can be crucial for closing sales and ensuring success on Mother's Day. AI-powered CRMs will increasingly deliver hyper-personalized experiences, analyzing vast datasets and tailoring each interaction to the customer's individual preferences and behaviors
