As time goes by, Halloween has been increasingly celebrated in Brazil. To get an idea, according to information from the Brazilian Association of Home Articles, Decoration, Presents, Household Utilities, Parties and Flowers (ABCasa), Halloween has been growing about 30% per year.It is with this in mind that the food retail sector is also preparing to further boost sales this year. According to expectations, from CNC (National Confederation of Commerce) a growth of between 15% and 20% in sales related to the date is expected, presenting a financial transaction that can reach over R$ 3,7 billion.
The festivities have grown so much, that the month of October has become one of the most profitable of the second half for the sector, losing only to Black Friday and the year-end holidays. Among the best-selling items, drinks and food gain prominence, driven by campaigns and promotions that reinforce the festive atmosphere and attract consumers looking to enhance their celebration experience with unique drinks and menus
For Rafael Pinto, Fulfillment Director of Daki, complete online supermarket app, with deliveries in minutes, Halloween also represents a unique opportunity to meet a growing demand for ultra-fast deliveries. "We observed a significant increase in the demand for beverages", like spirits and beers, especially for the celebrations of Halloween parties. The strategy is to provide a fast and complete experience, facilitating access to products, ensuring practicality and convenience for our customers,”, comment.
To make the most of the movement around Halloween, Brazilian retail has adapted its products and logistics to meet the profile of consumers who seek convenience and speed in shopping. In online supermarkets, the focus is on ensuring the availability of seasonal items and facilitating access to products that allow for a complete and uncomplicated celebration, going from sweets, chocolates to snacks and drinks
"The increase in consumption during the Halloween celebration reflects a characteristic of Brazilians", that seek ways to have fun and socialize. This makes the market attentive and offers increasingly personalized options to meet the demand for practicality and variety, making Halloween a strategic date to enhance the consumer experience,finalizes
