The Carnival of 2025 is expected to generate an economic impact of over R$ 12 billion in Brazil, a growth of 2,1% compared to the previous year, according to estimates from the National Confederation of Trade in Goods, Services and Tourism (CNC).The period consolidates as one of the main drivers of the creative economy and the service sector in the country
Bars and restaurants lead the revenues of the period, with a revenue forecast of R$ 5,4 billion, followed by transportation services, that must move R$ 3,3 billion, and for the hosting, with R$ 1,3 billion in revenue. Furthermore, the event is expected to create more than 32,6 thousand temporary jobs, with a focus on the food sector, that will concentrate more than 22,8 thousand vacancies
With the warming of the economy during the festivities, small entrepreneurs find opportunities to grow, especially in the fashion segments, food and tourism. However, according to specialists, the key to maintaining revenue throughout the year lies in the formalization of businesses
Professionalism and credibility in seasonal entrepreneurship
Even in businesses focused on a specific period, like Carnival, professionalization is an essential factor for generating credibility and differentiation in the market. According to Rafael Caribé, CEO of Agilize, the way an entrepreneur manages their business, even if temporary, can you define success and the possibility of expansion to other opportunities
"Even in a seasonal business", acting with professionalism makes all the difference. Who treats the customer with seriousness, offering a quality product or service and having an organized operation increases the chances of retaining customers and generating new opportunities, "whether for other events or even for a fixed business in the future", explain Caribé
Formalization and sustainable growth
The CEO emphasizes that the regularization of activities can be a differentiator for entrepreneurs who wish to take advantage of Carnival as a starting point for continuous growth
Carnival opens doors for those who want to start a business, but it is essential to think about the future of the business. Formalizing ensures access to credit, issuance of invoices and the possibility of expanding activities beyond the festive period, affirms Caribé
Furthermore, this formalization brings the possibility of conducting larger business transactions.
"It is the chance to establish contracts that protect your assets as an individual", separate what is yours and what is business, and still have the right to social security benefits, remember the CEO
The creative economy, that encompasses sectors such as fashion, audiovisual, music, crafts and performing arts, has a significant participation in this scenario. According to a survey by the National Confederation of Shopkeepers (CNDL) and the Credit Protection Service (SPC Brazil), each reveler must spend, on average, R$ 805, with fantasies, accessories, transportation and food, driving demand for local products and services
With a record number of foreign tourists in Brazil and a positive outlook for the coming years, Carnival remains one of the most profitable events in the country, reinforcing the need for small business owners to seek ways to structure and expand their businesses beyond the holiday season: "Entrepreneurship goes beyond seizing a good opportunity. Those who formalize can turn a seasonal business into a fixed source of income, exploring new markets and maintaining growth throughout the year, finishes Caribé
