A recent programmatic media campaign conducted in partnership between Spotify Advertising and RankMyApp highlighted the growing relevance and effectiveness of audio ads in the digital media space. The campaign, whose results were presented at the last MMA Impact Brazil 2024, marks the launch of RankMyApp's new business front, call RankMyAds, focused on specialized media
The Spotify Sparks event, carried out in September 2023, I had already emphasized the importance of the Brazilian market in digital audio. Now, the programmatic media campaign operated by RankMyApp in collaboration with Spotify Advertising reinforces the value of audio ads as a crucial component of digital marketing strategies
Results in Awareness
The campaign reached more than 1,3 million audio plays, significantly expanding the recognition of the advertising brand across various audience segments. Furthermore, more than 5 thousand clicks were recorded, resulting in a Click-Through Rate (CTR) of 0,40%, reflecting the accuracy and relevance of the content offered to users
Conversions and ROI
Julio Frassei, Client Partner at Spotify Advertising, destacou que “os pontos principais para concretizar um formato eficiente para as marcas são visibilidade e resultados em conversão/ROI.The campaign generated over 144 thousand conversions for the advertising brand, including downloads, records and purchases, in addition to registering more than 16 thousand events, crucial stages in the conversion funnel. These numbers show an advertising return on investment (ROAS) of 28,75, highlighting the efficiency of the investment
Data Privacy and the Future of Digital Marketing
Leandro Scalise, CEO of RankMyApp, emphasized the importance of data privacy and compliance with the LGPD. "By integrating innovative ad formats and strictly adhering to privacy guidelines", we were able to reach a new level in terms of reach, precision and effectiveness of the campaign,"said Scalise. He added that adherence to the LGPD rules in audio ads campaigns is a growing reality in Brazil, raising quality standards in media operations and future digital marketing initiatives
For more information about the campaign and additional data, visit the Audio Ads Case Study completo.
