Braze(Nasdaq: BRZE), customer engagement platform, announced last week the launch of the Braze Data Platform, a set of data and partner integrations designed to simplify unification, activation and distribution of data, empowering marketing professionals to create customer engagement
Unified and contextualized data is crucial for creating customer-centric marketing experiences – and the brands that cannot deliver this run the risk of losing attention, loyalty and consumer revenue. Marketing professionals are struggling to integrate and understand data for customer engagement with excessive data collection. Braze Researchdiscovered that only 24% of brands are mapping customer behavior and sentiment, and only 6% are using this data to inform their product and brand approach. Built with flexibility, interoperability and modularity in mind, the Braze Data Platform helps brands integrate and leverage their data easily, regardless of your preferred technologies and workflows
With the Braze Data Platform, brands can easily
Unify data for accessibility through enhanced ecosystem integrations Braze simplifies the process of collecting and unifying primary data, regardless of the source, with direct real-time integrations for the main cloud data platforms, data warehouses and software providers. The newly launched CDI Segments, an extension of Braze Cloud Data Ingestion (CDI), is now available in early access for partners, including Amazon Redshift from Amazon Web Services (AWS), Databricks and Snowflake, giving brands access without copies to customer data and simplifying the data flow for better customer engagement. Using existing capabilities of Braze, as Data Transformations, Braze Catalogs, SDK and APIs, brands can organize their data efficiently, empowering marketing teams and reducing reliance on technical resources.
Enable data to increase personalization and relevance – new enhanced data management capabilities available in Braze Catalogs help brands understand and optimize data collection and usage over time. With ready-to-use partner integrations in the Braze Data Platform, they can combine these insights with other data sources to understand and act on user behavior in real time, using reports and analyses for impactful campaigns. Sage AI by Braze™ then helps to test and deliver personalized experiences at scale, extending the value of primary data from brands, so that customer engagement remains valuable and avoids being intrusive
Distribute data to build brand equity– the Braze Data Platform facilitates the secure and efficient distribution of product data and customer engagement to preferred third-party tools for deeper analytics, including Amplitude's analytics and business intelligence solutions, Contentsquare, Mixpanel and Snowplow. Braze works directly with clients to prioritize integrations with their preferred data sources and destinations, offering a robust set of Braze Currents connectors, Snowflake Data Sharing and enterprise-level APIs to help brands gain broader organizational value from customer engagement data generated and collected with Braze
"Modern marketing professionals need access to a unified view of their data to connect with their customers efficiently and personally", said Kevin Wang, Product Director at Braze. "Our mission with the Braze Data Platform is to empower brands of all sizes to harness the power of their data for superior customer engagement across digital channels". This platform integrates seamlessly with the main technologies of the data ecosystem, allowing brands to unify and activate their data effortlessly. With a real-time stream processing base, Braze allows brands to gain immediate insights into customer behavior.”
Including Braze products and partner ecosystem integrations, the Braze Data Platform powers highly personalized and impactful experiences at digital touchpoints. The platform allows brands to leverage technology and integrations to act on the constantly changing preferences and behaviors of customers, and to drive personalized customer engagement experiences, relevant and memorable
As some brands have advanced use cases that require the activation of primary data for marketing and beyond, how sales and customer success, Braze works in close partnership with customer data platforms (CDPs) like Amperity, Amplitude, Census, Hightouch, mParticle, Rudderstack, Simon Data, Tealium, Treasure Data and Twilio Segment. With our partners CDP, Braze offers a comprehensive approach that enhances unification, activation and distribution of data, throughout the entire data lifecycle
"Snowflake is aligned with Braze in the shared goal of helping brands fully leverage their data". The Braze Data Platform is a positive step in this journey, helping to make the data work harder. Bringing applications to the data is the backbone of our AI Data Cloud product vision, and we are excited to see how Braze helps brands with this today,"said Tarik Dwiek", Head of Technology Alliances at Snowflake
