Brazil is top 10 in GenAI enrollments, according to Coursera

Coursera, one of the largest online learning platforms in the world, has revealed its annual student trends for Brazil, based on insights from more than 27 million registered students.This year, Brazil ranks 9th globally in the total number of students on Coursera, highlighting the ambition and commitment of Brazilian students to enhance their skills and remain competitive in a rapidly evolving global workforce. Two key trends emerged in 2024: an unprecedented demand for GenAI learning and a growing preference for role-specific content to prepare for specific jobs.

According to the report of Oliver Wyman “How Generative AI is Transforming Business and Society83% of Brazilians want AI training, highlighting the urgent need for employers to provide relevant professional development opportunities.This urgency is heightened by the fact that acquiring AI skills has become a top hiring priority for Brazilian leaders. 71% of leaders stated that they would rather hire a less experienced candidate with AI skills than a candidate more experienced, highlighting how essential these skills are becoming for professionals across industries.

In 2024, registrations at Coursera GenAI in Brazil quadrupled, totaling 67,000 to the moment 9th largest in the world and ahead of Spain. On average, 6 students enrolled in GenAI content every minute 6 a stunning leap from an application every three minutes in 2023. Although GenAI core courses have remained popular, the focus has shifted to applying GenAI at work, signaling a mature interest in practical applications of technology. In Brazil, GenAI core courses have remained popular. 81% of workers use AI in their daily tasks.

In addition to AI, Brazilian students have pursued courses such as English for career development, Introduction to Computer Science with Python, Google AI Essentials, and Digital Marketing, underscoring the importance of versatile skills in today's dynamic job market. entry-level professional certificates, which do not require prior experience or a college degree, have also seen an increase in demand in 2024, including Google Cybersecurity  Google Data Analytics, Google Project Management, IT support from Google, Google Cybersecurity and Microsoft Power BI Data Analyst, ranked among the best in Brazil.

“In 2024, Brazilian students took assertive steps to prepare for the future of work by prioritizing skills in GenAI and other critical areas to stay ahead. Their learning successes, emerging amid the challenges of GenAI disruption, demonstrate their adaptability, resilience and commitment to excel in a global labor market”, said Christian Hernandez, Head of Latin America Coursera Enterprise. “As we look to 2025, the global push for AI literacy will only intensify, and we are committed to supporting Brazilian students with affordable and relevant education to work to thrive in an AI-driven world.

Preliminary insights from Coursera Skills Report 2025, which captures student trends among students coming to Coursera through government, university or corporate learning programs, indicate that the efforts of students from Brazilian companies align closely with broader student trends. OpenAI and GenAI skills were the most sought after by Brazilian students, followed by Marketing and Email Marketing, Media Strategy and Planning, Network and Systems Management, Advertising and Campaign Management, and Customer Engagement and Retention, emphasizing the efforts being made to build resilient and future-ready workplaces. These findings highlight the growing synergy between qualification initiatives driven by Brazilian institutions and the rapidly growing skills of the Enterprise based on the students.2.

Ten most popular courses in Brazil in 2024:

1. English for Career Development the University of Pennsylvania
2. Introduction to Computer Science with Python the University of Sao Paulo
3. Fundamentals of AI google Google's
4. Basic aspects: Data, data, everywhere google's
5. Introduction to System Control the Technological Institute of Aeronautics
6. Digital Marketing the University of Sao Paulo
7. Fundamentals of project management google's
8. Learning to learn: powerful mental tools to help you master specialized subjects (in Portuguese) [Learning How to Learn] by Deep Teaching Solutions
9. Cybersecurity fundamentals google's
10. Fundamentals: data, data, everywhere by Google

Ten most popular GenAI courses in Brazil in 2024:

1. Google AI Essentials google's
2. Generative AI for everyone by DeepLearning.AI
3. Introduction to Generative AI google Cloud
4. Generative AI with Large Language Models by DeepLearning.AI
5. Generative AI with Large Language Models from Amazon Web Services
6. Prompt Engineering for ChatGPT the Vanderbilt University
7. Generative AI: Introduction and applications IBM
8. GenAI for executives and business leaders: an introduction IBM
9. Generative AI: Prompt Engineering Basics IBM
10. ChatGPT Prompt Engineering for developers by DeepLearning.AI