A BrandLovers, a company that connects brands and content creators, takes another step forward in the sector with the launch ofCreator Pay. This unique solution, integrated with the Creator Ads platform, automates financial processes that were previously operational bottlenecks for brands and creators. “Now, those who hire content creators no longer need to deal with the bureaucracy of the payment process and, on the creators’ side, there is the advantage of being paid more quickly,” he explains.Rapha Avellar, CEO and founder of BrandLovers.
Creator Pay processesmore than 6,000 daily transactions, ensuring security, efficiency and scalability for the entire chain. With a projection ofreach 25 million transactions by 2025, BrandLovers has established itself as the main financial platform in the influencer market in Brazil.
“We are leading a movement that goes far beyond simple payment. We want to build a more efficient and sustainable influencer market, where creators have the financial security to fully dedicate themselves to creating content and brands can focus on what really matters: creative strategies that generate value and authentic connection with the public”, says Avellar.
Eliminating bureaucracy, boosting opportunities
Manual management of contracts and payments has always been one of the biggest obstacles in hiring creators. According toCreator POV 2024, 23% of brandspoint to this gap as one of the main limitations in the agility of campaigns.
The receipt time, which previously varied from30 to 120 days, is now reduced to a few hours. With theCreator Pay, the entire process is automated, ensuring compliance, efficiency and transparency.
During the development of the solution, BrandLovers tested an MVP focused onanticipation of receivables, allowing creators to have early access to the amounts to be received. In the testing phase, the featureimpacted more than 100 creators, totaling R$50 thousand in requests. The feedback was highly positive: many creators reported that the advance amounts were used for strategic investments, such as purchasing equipment and financial regularization, proving the relevance of this functionality as a professionalization tool.
With these results, BrandLovers has concluded the validation of the initial hypothesis: creators have demonstrated strong adherence to the anticipation of receivables, reinforcing the importance of more agile and predictable sources of income for the influencer market. The launch of the functionality is scheduled for the coming months, as part of the roadmap for expanding the financial solutions integrated into the platform.
Innovation leadership and a bold vision for the future
With the goal of movingR$ 1 billionin transactions over the next four years, theBrandLoversis reshaping the influencer market. The company's innovation roadmap includesnew financial featuresandintegrations with digital banks, consolidating the platform as a reference for creators and advertisers.
“The future vision for Creator Pay is to be the financial engine of the influencer market, ensuring that creators and brands grow together, in a fair and sustainable way,” adds Avellar. “We are committed to offering cutting-edge technology to simplify processes and generate value in every interaction on the platform.”
In the coming months, theCreator Paywill be expanded tothe entire base of more than 220 thousand creators, consolidating BrandLovers as a market leader. The impact will be direct:
- Brandsgain more practicality in hiring and paying creators.
- Creators, regardless of the size of their audience, have new monetization opportunities with predictability and financial security.
With this, BrandLovers continues to strengthen ainnovative ecosystemand accelerating the growth of the Creator Economy in Brazil.
