The automation of sales processes through chatbots is an increasingly used strategy by companies to improve efficiency and customer service. A Botmaker, leader in conversational automation solutions with generative AI, reinforces its role as a Meta Business Partner with the recent launch of the new feature that will allow its clients to integrate their Meta Ads accounts with the chatbot management platform, allowing the notification of conversions and chat conversations generated from click ads on WhatsApp, Instagram and Messenger
"Through the CAPI (conversations API), Botmaker is fully integrated with Meta ads, providing complete control of advertising campaigns to clients through this implementation thanks to its ability to generate qualitative and quantitative data on customer conversions within each bot and correlated to each specific campaign. Thanks to the long-standing partnership we have with Meta, we have faster access to new features, how the integration of ads on our platform, what allows us to remain at the forefront of this market always offering cutting-edge technology to our partners in record time."affirms George Mavridis, Head of Global Strategic Partnerships at Botmaker
Benefits for customers:
- More efficient ads
When integrating chatbots with Meta ads, clients can optimize their advertising investments. This translates to more effective ads and a better return on investment (ROI)
Process automation, how to manage leads and respond to frequently asked questions, allows for faster and more accurate service, what, in turn, improves the efficiency of advertising campaigns
- Personalization
With chatbots, users can define which actions are considered conversions or relevant events for their businesses
For example, a client can configure their chatbot to log as a conversion when a user completes a purchase or subscribes to an email list. This allows the metrics to be tailored to the specific goals of the company
- Optimization
The integration with Meta Ads not only automates tasks, but also improves ad targeting
For example, if a chatbot detects that users are engaging more with certain types of ads, these campaigns can be prioritized to maximize performance
- Clarity
The visualization of results is essential for making informed decisions. Customers can access specific metrics directly from the Meta Ads platform. This allows them to assess the performance of their campaigns, identify areas for improvement and adjust strategies based on available data
This feature is now enabled for all Botmaker users. To begin, clients will need to manually integrate the ad account with the Botmaker platform in the integrations view, choosing Meta Ads
In summary, the integration of chatbots with Meta ads offers a powerful combination of efficiency, personalization, optimization and clarity in decision-making in the business sector today
