Baby Alive doll leads internet searches in the month of Christmas, points Simplex Radar

In the month of Christmas, electronics, appliances and Baby Alive dolls were some of the items that stood out on the Brazilian wish list. This is indicated by the December edition of Radar Simplex, fundraising of the Franco-Brazilian startup Simplex, that monitors the searches made by consumers on the largest e-commerce sites in the country and captures trends through an artificial intelligence platform. At the top of the ranking of the 15 most searched terms, a Baby Alive, doll that offers children the opportunity to take care of a baby that looks real, showed growth of 789,1% compared to November

PlayStation 5 Slim, Samsung S23 Ultra smartphones, mangas and various models of iPhones also occupied the top positions of the Simplex Radar, with increases of 545,9%; 322,9%; 311,2% and 236,5%; respectively

In second place, with an evolution of 724,1%, searches for external hard drives have skyrocketed. "This is not an item that usually appears in the ranking at this time of year". So, possibly, it is the result of some big promotion announced by retailers, you may still be a remnant of Black Friday, with Cyber Monday, what happened in early December, explain João Lee, CEO of Simplex

Time for many trips, the search for "cheap airline tickets" appeared in the survey, with an evolution of 70,8%. Water filters, cameras, portable air conditioner, mini fridge, the Chromecast streaming solution, men's sneakers and whisky also appear on the list. 

Surrounded by controversies, the so-called "gel gun" completes the ranking, with a growth of 55,9% compared to November. In the year-on-year comparison, the increase is even more impressive: a jump of 1900,8%

Check it out, below, the complete ranking with the fifteen terms that most captured the interest of Brazilians in the major e-commerce sites in the country in December and their respective growths compared to November

1. Baby Alive (+ 789,1 %)
2. External HD (+ 724,1 %)
3. PS5 Slim (+ 545,9 %)
4. S23 ultra (+ 322,9 %)
5. Manga (+ 311,2 %)
6. iPhone (+ 236, %)
7. Water filter (+ 160,4%)
8. Camera (+ 139,9 %)
9. Chromecast (+ 121,1 %)
10. Mini fridge (+ 100,34 %)
11. Men's sneakers (+ 86,8 %)
12. Portable air conditioner (+ 72,1 %)
13. Cheap airline tickets (+ 70,8 %)
14. Whisky (+ 68,7 %)
15. Gel gun (+ 55,9 %)